10 Social Media Post Ideas to Grow Your Home Building Business

Key Takeaways: 

• Visual content sells — share finished projects, before-and-afters, and walk-through videos to showcase craftsmanship.
• Consistency matters — post 3–5 times weekly with a mix of updates, behind-the-scenes content, and client stories.
• Highlight your people — team spotlights build trust and make your business relatable.
• Leverage education — share how-tos, FAQs, and building tips to position yourself as the local expert.
• Tap into trends — post design inspiration and home feature trends to attract clients planning their dream home.
• Stay local — engage with community events, partnerships, and location-based hashtags to connect with nearby buyers.
• Drive urgency — promote open houses, offers, and events to create FOMO and generate immediate leads.
• Use client-generated content — repost homeowner photos and testimonials (with permission) for authenticity.
• Answer common questions — create quick FAQ posts to address prospects’ top concerns.
• Optimize for search — use keywords like “social media for home builders” and city-specific tags to improve visibility.

Today, social media is non-negotiable for home builders. With 43% of buyers starting their search for a new house on the internet in 2024, your social media pages aren’t just a digital brochure; they’re your storefront. 

Your Facebook, Instagram, LinkedIn, and Pinterest pages are where buyers decide if you’re a trusted home builder or just another contractor. That’s why social media marketing is so critical for home builders. It helps you build trust, attract leads, and stay visible online.

But that’s only possible if you share highly relevant, keyword-optimized, and actionable content on your social media profiles. Here are 10 pointers curated by our social media marketing pros that’ll help you get your posts more traction. 

1. Show Off Your Finished Projects 

Your finished homes are your strongest selling point. They show your skill, attention to detail, and design quality. This makes them one of the best ways to leverage social media for home builders like you. 

How to Post It

Share a photo carousel or a short video walkthrough of your recent projects. Include both exterior and interior shots so your would-be customers can see your skills. Focus on areas like the kitchen, main bathroom, and outdoor space. 

You can share a before-and-after slide to show the complete transformation. In your caption, highlight features and finishes that make the project special. If the homeowner has shared kind words, include the quote in your post.

Instagram Post Example:
“From the first sketch to the final walk-through, this (location name) home is officially move-in ready. The great room floods with light, the oak floors are hand-finished to perfection, and every detail was made for the way this family lives.”

 

Pro Tip: When you post, tag the neighborhood, your architect, vendors, and interior designer. Use local, location-based hashtags like #NaplesNewHomes or #CustomHomeBuilderFL to target nearby buyers searching for a home builder. It’ll also strengthen your SEO. 

 2. Share Behind-the-Scenes Construction Updates

When using social media as a home builder, you’ll need to post at least 3–5 times a week to stay visible. That might sound like a lot, but behind-the-scenes updates make it easier. Plus, sharing these updates builds trust. It shows your process, crew, and the care you put into every project.

How to Post It:

When you post, capture key milestones, like pouring the foundation, framing, or installing insulation. You can post photos, short clips, or time-lapse videos. Use captions to explain what’s happening and why it matters, like the benefits of spray foam insulation or the importance of soil compaction.

If you’re a home builder in Naples, FL, here’s what you can post: 

“Ever watched a house grow from the ground up? Stay tuned for updates on this stunning custom home being built in Naples, FL!”

#NaplesConstruction #BehindTheBuild #SiteUpdate #DreamHomeInProgress #CustomHomeFlorida

Pro Tip: Use platform-specific features to share your updates. For instance, you can use Instagram Stories for real-time updates. You can also add Q&A stickers, allowing followers to ask about your project. The more interactive your post is, the more engagement it’ll drive. 

3. Let Your Team Shine Through 

People hire people, not brands. That’s why, as a home builder, your social media marketing must include showing the real faces behind your projects. One way to do that is to talk about your crew and partners. 

How to Post It:

Introducing your crew makes your company feel personal and approachable. It builds trust, shows your expertise, and proves there’s a skilled team behind every project. 

Whether it’s a project manager, site supervisor, or carpenter, share a quick photo, short bio, and a fun fact. You can also do quick interviews or video clips directly from the job site.

Here’s one classic example:

“Meet John, our lead framer. He’s been perfecting his craft for 15 years, making sure every beam is placed just right. When he’s not on the job site, he’s in his workshop building guitars, because for John, it’s all about getting the details right.”

Pro Tip: Ask your team to share their spotlight post on their profiles. It extends your reach and shows pride in your work, which your future clients love to see. 

4. Post Client Testimonials or Stories 

Client stories are powerful, with nearly one in every three US customers (31%) watching a video of everyday people talking about a local business or service. 

How to Post It:

You can pair a client testimonial with a photo or short video of their finished home. Add a summary of their experience, like why they chose you, what stood out, and how they feel now.

Here’s an example to get you started: 

“Our client had a vision. We had the tools (and the heart) to bring it to life. Start your custom homebuilder journey today!”

Pro Tip: Keep a running list of happy client comments from emails or third-party review sites. You can repurpose them later for more posts, reels, and website content. But before you use any of this content, be sure to get an Okay from your clients. 

5. Educational and How-To Content 

Another proven social media marketing tip for home builders is leveraging how-to or educational content. Posts that explain building terms, budget and planning, and home maintenance tips can help build trust and position you as the expert.

How to Post It:

Create short videos, reels, or carousel posts explaining topics like:

• What to expect in the design-build process?
• How long do foundations need to cure?
• What adds the most value to a new build?

Here’s a quick example:  

“Wondering how long it takes to build a custom home in Florida? Click the link in bio for a quick breakdown by stage and what can delay the process.”

Pro Tip: To strengthen your home builder’s social media marketing, optimize every post with relevant keywords. For instance, home builders in Florida can add keywords like “Florida home building process” or “best roofing for Naples weather.” This makes your content easier to find in local searches.

6. Design Trends and Inspirations 

Your future clients are always looking for design, renovation, and interior ideas.  Nearly half (47%) of the homeowners remodeled their bathrooms because they couldn’t stand the dated look. Sharing trending styles or innovative features is a great way to boost home builder social media marketing. 

How to Post It:

Share photos of trendy kitchens, mudrooms, bathrooms, or outdoor spaces. Talk about popular colors, finishes, or smart home tech. You can also repost inspiration from trusted design accounts, but be sure to credit the source.

Here’s an example: 

“2025 is all about simplistic design and built-in storage. Swipe to see how we’re using custom woodwork to make every inch count.”

Pro Tip: Timing is equally important. Save your trend posts for Sundays or evenings. That’s when people scroll for inspiration and save ideas for their future build. 

7. Spotlight Your Favorite Neighborhood Spots

Sharing your go-to local restaurants, shops, and hangouts is a simple way to sell the lifestyle that comes with your homes. Buyers aren’t just looking for a house—they’re looking for a community. Highlighting the places you love helps them picture what life could be like if they lived there.

How to Post It:

Snap a photo at your favorite lunch spot, coffee shop, or boutique, and share what makes it special. Mention the owners if you know them, and tag the business to spread the love. You can even make it a series “Local Favorites Fridays” or “Around the Neighborhood.”

If you’re a home builder in Collier County, FL, you can share something like: 

“One of the best things about living here? The food. Naples is packed with amazing local restaurants, and we love having so many favorites just around the corner.”

Pro Tip: You can also tag other local businesses and use your city name in hashtags. It increases visibility with neighbors and potential partners.

8. Special Offers, Open Houses, and Events

According to TrustPulse, FOMO marketing drives 60% of sales. In other words, posting about your limited-time offers or in-person events can drive fast engagement and leads on social media. You can promote them clearly and early to build hype.

How to Post It:

Use an eye-catching graphic or a real photo from the event. Include the date, time, and clear CTA, such as “RSVP,” “DM us to book,” or “See you there!”

Here’s what your FOMO-driven post should look like: 

“Come walk through our newest 4-bed coastal build this Saturday! Open House: 12–4 PM at 123 Palm Drive. Let us show you what custom looks like.”

Pro Tip: Lean on platform-specific features. Use Instagram countdown stickers and Facebook Events to boost your attendance and reminders. 

9. User-Generated Content 

When a happy homeowner shares photos of their renovation or home addition, that’s social media gold for home builders. Reposting it adds authenticity and lets your future clients see what living in the homes you built or remodeled looks like.

How to Post It:

Ask permission whenever you use user-generated content, whether it’s photos, videos, or a quick quote. Then repost with a thank-you caption and tag them (if they’ve allowed it).

Here’s an example:

“Thank you for sharing this beautiful shot, [First Name]! Your home is where your family will live, grow, and make memories, so why not make it everything you’ve dreamed of?”

Pro Tip: Create a branded hashtag and ask new homeowners to use it. Something simple like #BuiltBy(YourName) or #My(YourCompany)Home can work wonders.

10. Frequently Asked Questions (FAQ) Posts 

You probably answer the same questions all the time. But did you know you can turn them into valuable content? Sharing FAQ posts can help you boost your home builder social media marketing. 

How to Post It:

Create short Q&A-style graphics or videos. Focus on one question per post, like:

• How long does a custom renovation take?
• What’s the difference between stick-built and modular homes?
• How much does it cost to build per square foot in Naples?

Here’s a sample post:

“Q: What’s your average build time?

A: Most custom homes take 8–12 months, depending on size, weather, and permitting.”

Pro Tip: Pin your FAQ series to the top of your Instagram or Facebook feed. It’ll act like a mini resource hub for new visitors, who could be your potential leads. 

CTA: Lay the Foundation of Your Social Media for Home Builders

Success on social media for home builders isn’t about luck; it’s about a consistent, strategic approach. Armed with these ten social media post ideas, you can make the most out of your marketing strategy. But given how busy you’re running your business, it’s best to leave this job to a professional social media management agency.  

Lasso Up is a full-service digital marketing agency. Not just your social media marketing, we can help you strengthen your overall online presence. Whether you need web design or PPC campaign management, we’ve got you covered. 

Call (888) 700-9412 or book your appointment online.

FAQ: Social Media for Homebuilders

Q: What should home builders post on social media?

A: If you’re a home builder, you can share project updates, before-and-after photos, client testimonials, behind-the-scenes stories, and educational tips about the building process. These posts will help future clients get to know your work and expertise.

Q: Why is social media important for home builders?

A: Social media helps build trust with your audience, showcases your craftsmanship, attracts new leads, and keeps your brand visible online.

Q: Which platforms are best for home builders?

A: Facebook and Instagram are the top choices for visual content and connecting with local clients. On the other hand, LinkedIn is excellent for networking with other industry professionals and partners.

Q: How often should home builders post on social media?

A: Try to post at least 3-4 times a week. This keeps your audience engaged and your brand visible without overwhelming followers with too much content.

Q: What type of social posts perform best for home builders?

A: Posts showing progress photos, walk-through videos, client success stories, and time-lapse reels usually get the most engagement and interest from followers.

Q: Can social media actually help generate leads for home builders?

A: Yes, if you consistently share eye-catching visuals with clear calls to action, your social media can drive leads in the long run.

Q: Should I use hashtags as a home builder?

A: Yes, use hashtags like #CustomHomeBuilder, #NewConstruction, and include your city or region to help more people in your target market find your posts.

Q: Do I need professional photos for social media?

A: Professional photos make your work stand out, but high-quality smartphone photos with good lighting and thoughtful composition can also work.