Privacy Policy

Last updated: May 29, 2026

Lasso Up (“us”, “we”, or “our”) operates the Lasso Up website (the “Service”).

This page informs you of our policies regarding the collection, use, and disclosure of Personal Information when you use our Service.

We will not use or share your information with anyone except as described in this Privacy Policy.

We use your Personal Information to provide and improve the Service. By using the Service, you agree to the collection and use of information in accordance with this policy. Unless otherwise defined in this Privacy Policy, terms used in this Privacy Policy have the same meanings as in our Terms and Conditions, accessible at https://lasso-up.com.

Information Collection And Use

While using our Service, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you. Personally identifiable information (“Personal Information”) may include, but is not limited to:

  • Name
  • Email address
  • Telephone number / mobile number

SMS Communications

When you opt in to receive SMS messages from Lasso Up, we collect and use your mobile phone number and SMS opt-in consent data to send you service updates, reminders, and promotional messages. The following terms apply specifically to our SMS data practices:

  • Data Collected: We collect your name and mobile phone number when you opt in via a web form, keyword, or other opt-in method.
  • Data Use: We use your mobile number solely to send you the SMS messages you have consented to receive, including service-related updates, reminders, and occasional promotional offers from Lasso Up.
  • No Third-Party Marketing Sharing: We do not sell, rent, or share your mobile phone number or SMS opt-in consent data with any third party or affiliate for marketing purposes.
  • SMS Providers: We may share your mobile number with our third-party SMS service provider(s) solely for the purpose of delivering messages on our behalf. These providers are contractually prohibited from using your data for any other purpose.
  • Opt-Out: You may opt out of SMS communications at any time by replying STOP to any message. Upon receipt of STOP, we will send a one-time confirmation and remove you from our SMS list. You may also contact us directly to request removal.
  • Data Retention: We retain your SMS opt-in data for as long as you remain subscribed. Upon opt-out or upon your request, we will delete your mobile number from our SMS records in a reasonable timeframe.
  • Data Deletion Requests: You may request deletion of your mobile number and associated SMS data at any time by contacting us at [contact email or phone number].

Log Data

We collect information that your browser sends whenever you visit our Service (“Log Data”). This Log Data may include information such as your computer’s Internet Protocol (“IP”) address, browser type, browser version, the pages of our Service that you visit, the time and date of your visit, the time spent on those pages and other statistics.

Cookies

Cookies are files with a small amount of data, which may include an anonymous unique identifier. Cookies are sent to your browser from a web site and stored on your computer’s hard drive.

We use “cookies” to collect information. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Service.

Service Providers

We may employ third party companies and individuals to facilitate our Service, to provide the Service on our behalf, to perform Service-related services or to assist us in analyzing how our Service is used.

These third parties have access to your Personal Information only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose. We do not authorize any third-party service provider to use your Personal Information, including your mobile phone number, for their own marketing purposes.

Security

The security of your Personal Information is important to us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Information, we cannot guarantee its absolute security.

Links To Other Sites

Our Service may contain links to other sites that are not operated by us. If you click on a third party link, you will be directed to that third party’s site. We strongly advise you to review the Privacy Policy of every site you visit.

We have no control over, and assume no responsibility for the content, privacy policies or practices of any third party sites or services.

Children’s Privacy

Our Service does not address anyone under the age of 18 (“Children”).

We do not knowingly collect personally identifiable information from children under 18. If you are a parent or guardian and you are aware that your child has provided us with Personal Information, please contact us. If we discover that a child under 18 has provided us with Personal Information, we will delete such information from our servers immediately.

Compliance With Laws

We will disclose your Personal Information where required to do so by law or subpoena.

Changes To This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Contact Us

If you have any questions about this Privacy Policy or wish to make a data deletion request, please contact us