Get ahead in 2025 with digital marketing that rounds up leads and spurs growth! Work With Us

ABOUT LASSO UP

Digital Marketing Agency

Lasso Up is a digital marketing agency working with small to medium-sized business owners and leaders looking to accelerate growth. Our team provides digital marketing services like brand and website design, SEO, inbound marketing, and lead generation designed to attract, engage, and delight your customers.

Our mission is to help companies optimize their online customer experience, attract qualified leads, and accelerate growth.

Digital Marketing Services

Our goal is to help you grow. Lasso Up’s digital marketing services are designed to build brand awareness and make it easy for your customers to find you, decide that you are the right choice over your competition, and buy your product. We offer a range of digital marketing services to help you accelerate growth including:

+ Brand design
+ Website design
+ Search engine optimization (SEO)
+ Inbound marketing
+ Lead generation

Core Values

Here are the values you can expect from Lasso Up as we make decisions, solve problems, and work together.

Lead and respond with positivity

Over-communicate

Take extreme ownership

Be a problem solver

Maintain a growth mindset

Keep it simple

Meet The Team

Lee Covert

Lee Covert

President

Alex Covert

Alex Covert

Director of Service

Nick Covert

Nick Covert

Director of Customer Success

Lauren Cannefax, Director of Program Management

Lauren Cannefax

Director of Program Management

Sarah DeSantis

Sarah DeSantis

Inbound Marketing Director

Shannon Farias

Shannon Farias

Customer Success Manager

Selena Monette

Selena Monette

Customer Success Manager

Donia Blair

Donia Blair

Web Developer

Allie Finkl

Allie Finkl

Marketing Content Coordinator

Lexie Palmer

Lexie Palmer

Design Lead

Katie

Katie Masar

Website Production Lead

Daihatsu

Daihatsu Peraza

Marketing Support

Anders Bjella

Anders Bjella

Ad Specialist

LASSO UP’S MANTRA

MAKE IT SIZZLE

The Lasso Up team is dedicated to creating products, resources, and outcomes that our customers are proud to share with the world. We once had a customer request that our team, “make it look badass”. So we decided to adopt the mantra MAKE IT SIZZLE.

This phrase reminds our team to commit to our pursuit of excellence. When working on a new brand or web design, we give it that extra pizazz or ‘wow’ factor. When creating content, we ask, “Is it clear, concise, and easy to understand?”

The Lasso Up team is committed to helping our customers achieve their goals. No matter what we are working on, we create marketing assets that leave a lasting impression. We MAKE IT SIZZLE.

Our Proven Process

Discover

To develop the right marketing strategy, we first need to understand your business and goals.

Plan

To achieve the goals set, we need a clear strategy and action plan with objectives and timing.

Build

To execute the plan and attract qualified leads, we design and develop high-quality digital content.

Grow

We continue to work with you to analyze and optimize our plans to accelerate growth.

Certified Marketing Agency

The Lasso Up team works hard to stay at the cutting edge of technology. To ensure we provide the best digital marketing solutions for our clients, we are certified by HubSpot, Google, and Meta.

Lasso Up has completely transformed our business! When we first partnered with them, we were struggling with revenue and needed a fresh start. Their team guided us through a full rebrand, rebuilt our website, and continues to manage our SEO, social media, and email marketing. The results have been outstanding—our business has never been stronger! A special shoutout to Shannon, who is truly incredible. Her strategies are thoughtful, effective, and tailored to our needs. Thanks to her expertise and the Lasso Up team, we are seeing consistent growth and success. We highly recommend them to any business looking to elevate its marketing and online presence!

Barbara Moss

Amazing team of knowledgeable professionals. Thankful to have Lasso Up supporting our marketing efforts. Especially clear communication and organization is impeccable. Respond in a timely manner. A real joy to work with.

Kimberly Hany

We love working with Shannon and her team at Lasso Up. She is so personable and professional and has been instrumental in our practice educating and engaging with our patients in a meaningful authentic way. Recommend her highly!

Dr. Dina Eliopoulos

The team at Lasso Up created a GREAT website for Teddys Limo. We get a lot of compliments on the design which is a real departure from our competition. They make it ‘sing,’ too, with ongoing SEO techniques that now get us plenty of page-one rankings and FAR, FAR more unique visits than before. They ‘get’ our unique B2B executive transportation angle, too. Every one of our social posts are spot-on. Analytics reviews are very results- and ROI- oriented. I highly recommend Lasso Up.

Charles Wisniewski

Made SEO easily understandable and have already made our website rank on the first page of searches! Highly recommend to anyone looking for site map, SEO, and web development work!

Collin Ricker

Co-founder / NuRange

Building my website was an enjoyable process that shaped the direction of my business. Alex’s knowledge and ability to guide me to the best end product for my website was impressive. It was this guidance that gives me confidence in continuing to work with Lasso Up. At first glance the branding and website development price tag seemed high, but they exceeded my expectations. The experience that was created, combined with the continuous care they put into my website, made it worth every penny.

Victor Kravutske

First and foremost, I want to thank you all for the hustle and extra effort you expended to help us go live … I’ve also received positive feedback from our team. Our CEO told me today that he Googled “Hyperion Education” and we came up third! He was very pleased to see us show up, let alone be third; and he added that the site looked great.

Marie Daniels

Chief Operating Officer / CompIntelligence

We have been working with Lasso Up for the past 6 + months and it is truly amazing what we’ve been able to accomplish in such a short amount of time. We’ve built a new web site, social media campaigns, marketing collateral and too many other things to mention. If anyone is looking for a marketing partner please don’t hesitate to reach out – I’d be happy to share our experiences.

Pete Larochelle

Vice President of Sales / NeoMatrix

Thank you (and your team) for getting us to the finish line in record time. Bravo! We engaged Lasso Up to help us renovate our website in support of our most important and innovative product launch in the past 10-years. The launch impacted virtually every aspect of our business and required a transformative process and flawless execution. We selected the Lasso Up team because of their deep knowledge of website design, functionality, analytics and graphic design. They worked with us to understand our business and to partner with us during the process. Randi’s business sense helped us realize the best and most effective way to attract the attention of prospective clients, industry leaders and potential employees. The website she created is expected to have a measurable and significant impact on our business going forward.

Lisa Foster

VP Marketing / MMA

The team at Lasso Up took the time to thoroughly understand our business. With their leadership, strategic planning and results-oriented approach to web design, development and marketing, we successfully launched a website that has exceeded our expectations. Not only has the website brought in new qualified leads, business opportunities and customers, but it has attracted the resources, industry talent and brand credibility we needed to expand and grow.

Michael Barone

Unger has worked with Lasso Up for many years to help assist with our digital marketing initiatives. Lasso keeps our website up to date, optimized for search, and content relevant. The Lasso team, led by account manager, Sarah DeSantis, is responsive, knows our business, offers suggestions for enhancing our presence, and is always a pleasure to work with.

Bill Pisani

Director of Marketing / Unger Enterprises

Have questions about our digital marketing services or need to speak with a marketing expert?