Digital Marketing Agency

Lasso Up is a digital marketing agency working with small to medium-sized business owners and leaders looking to accelerate growth. Our team provides digital marketing services like brand and website design, SEO, inbound marketing, and lead generation designed to attract, engage, and delight your customers.

Our mission is to help companies optimize their online customer experience, attract qualified leads, and accelerate growth.

Digital Marketing Services

Our goal is to help you grow. Lasso Up’s digital marketing services are designed to build brand awareness and make it easy for your customers to find you, decide that you are the right choice over your competition, and buy your product. We offer a range of digital marketing services to help you accelerate growth including:

+ Brand design
+ Website design
+ Search engine optimization (SEO)
+ Inbound marketing
+ Lead generation

Core Values

Here are the values you can expect from Lasso Up as we make decisions, solve problems, and work together.

Lead and respond with positivity


Take extreme ownership

Be a problem solver

Maintain a growth mindset

Keep it simple

Meet The Team

Lee Covert

Lee Covert


Alex Covert

Alex Covert

Director of Service

Nick Covert

Nick Covert

Director of Customer Success

Sarah DeSantis

Sarah DeSantis

Inbound Marketing Director

Shannon Farias

Shannon Farias

Customer Success Manager

Selena Monette

Selena Monette

Customer Success Manager

Grace Lemieux

Grace Lemieux

Design Lead

Donia Blair

Donia Blair

Web Developer

Allie Finkl

Allie Finkl

Marketing Content Coordinator


Katie Masar

Website Production Lead


Daihatsu Peraza

Marketing Support

Anders Bjella

Anders Bjella

Ad Specialist



The Lasso Up team is dedicated to creating products, resources, and outcomes that our customers are proud to share with the world. We once had a customer request that our team, “make it look badass”. So we decided to adopt the mantra MAKE IT SIZZLE.

This phrase reminds our team to commit to our pursuit of excellence. When working on a new brand or web design, we give it that extra pizazz or ‘wow’ factor. When creating content, we ask, “Is it clear, concise, and easy to understand?”

The Lasso Up team is committed to helping our customers achieve their goals. No matter what we are working on, we create marketing assets that leave a lasting impression. We MAKE IT SIZZLE.

Our Proven Process


To develop the right marketing strategy, we first need to understand your business and goals.


To achieve the goals set, we need a clear strategy and action plan with objectives and timing.


To execute the plan and attract qualified leads, we design and develop high-quality digital content.


We continue to work with you to analyze and optimize our plans to accelerate growth.

Certified Marketing Agency

The Lasso Up team works hard to stay at the cutting edge of technology. To ensure we provide the best digital marketing solutions for our clients, we are certified by HubSpot, Google, and Meta.

The team at Lasso Up created a GREAT website for Teddys Limo. We get a lot of compliments on the design which is a real departure from our competition. They make it ‘sing,’ too, with ongoing SEO techniques that now get us plenty of page-one rankings and FAR, FAR more unique visits than before. They ‘get’ our unique B2B executive transportation angle, too. Every one of our social posts are spot-on. Analytics reviews are very results- and ROI- oriented. I highly recommend Lasso Up.

Charles Wisniewski

Owner / Teddy’s Limo

We used Lasso Up to design our brand new website. We couldn’t be happier with the process and the final product. We only gave them some basic ideas and their team truly exceeded our expectations. We really can’t imagine hiring anyone else for this project. Thank you!

Tomasz Tesluk

Owner / Lifetronic Systems

Lasso Up has done a great job updating my website, building a Google ad campaign and providing excellent customer service to me and my business.

Scott Iannelli

Owner / Buster’s Sports Tavern

Made SEO easily understandable and have already made our website rank on the first page of searches! Highly recommend to anyone looking for site map, SEO, and web development work!

Collin Ricker

Co-founder / NuRange

Building my website was an enjoyable process that shaped the direction of my business. Alex’s knowledge and ability to guide me to the best end product for my website was impressive. It was this guidance that gives me confidence in continuing to work with Lasso Up. At first glance the branding and website development price tag seemed high, but they exceeded my expectations. The experience that was created, combined with the continuous care they put into my website, made it worth every penny.

Victor Kravutske

Owner / Move As A Human

Have questions about our digital marketing services or need to speak with a marketing expert?