CASE STUDY
Custom Home Builder Brand & Website Design
Jeff Bogard, the owner of R.E.A. Homes, and his team, have led home building and development projects throughout greater St. Louis and surrounding areas for more than 30 years. The R.E.A. Team specializes in high-end, custom-built homes in some of the city’s most picturesque, high-end neighborhoods. As a second-generation home builder in St. Louis, Jeff understands the needs and wants of today’s home buyers.
Result Highlight:
A modern and up-to-date brand that better represents R.E.A.’s primary focus: High-Performance Luxury Homes℠
What it means:
R.E.A.’s new website, social presence, and marketing materials have increased the number of custom-built homes by instilling confidence in new and long-term customers. During the rebrand, it led to 3 new renovation projects and 2 new construction projects.
Challenge
R.E.A. Homes needed help standing out in a crowded market of custom home builders. Between their years of experience and extensive portfolio, they had the leverage required, but needed help communicating that to their customers.
Before creating an inbound marketing strategy, we needed to redefine the target market and ensure R.E.A.’s brand spoke specifically to them—from a content and visual standpoint.
Their current brand’s look and feel lacked a strong first impression and didn’t represent the premier homes they were building and/or renovating. In order for R.E.A. to attract more higher-paying leads, they needed a brand refresh and to create consistency throughout their website, social channels, and sales and marketing materials.
“We don’t just want to build homes and sell them. We want customers for life who will refer R.E.A. Homes to others, and whose family will build again with us the next time. We’re in it for the long-term relationships.”
—Jeff Bogard, founder of R.E.A. Homes
Solution
Every great brand starts with a strong logo. It’s the foundation of brand identity that fosters loyalty and separates you from the competition. Once the logo design was reworked and approved, we moved on to the final brand and website design assets:
- Business cards, letterhead, and stationery
- Portfolio/catalog that can be shared with new and existing clients as a downloadable PDF or printed piece
- Construction yard signs with a trackable QR code
- Website Redesign: home, about us, and contact pages with plans to finish in Q1 2024
- Redesigned e-books
- Social media profiles, cover photos, and branded post templates
Results
A strong brand identity that R.E.A. is proud of and their customers love. Within 6 months of R.E.A. Homes new brand identity, they received 5 new clients (2 new construction, 3 renovation) and continue to receive more qualified leads and form submissions. R.E.A. is happy with the results of this brand and website design project. They will be continuing to create targeted content for both web and print.
“We have created a trusting and collaborative relationship with R.E.A. Homes over the years. Their strategic vision has helped us niche down on content and create highly relevant content that helps us achieve a dual purpose of being found on the first page of search results and to attract and nurture website visitors through valuable content. We have made them the easy choice when searching for a custom home builder online.”
—Nick Covert, Director, Sales & Customer Success
