Dr. Dina Eliopoulos, the owner of Dina Eliopoulos, MD Center for Plastic Surgery in Chelmsford, MA, has been in business for over 20 years. To drive website traffic, boost patient bookings, and increase retail purchases, they utilize a multi-channel marketing approach, including email marketing with Lasso Up.
Our client witnessed an increase in sales for specific services mentioned in the newsletters coupled with reduced time investment in email production.
Dr. Dina Eliopoulos faced challenges in reducing the time spent on newsletters. Writing and reviewing became incredibly time-consuming, especially with her surgical responsibilities.
Other Challenges Included:
Simplifying and streamlining her newsletter creation was essential for Dr. Eliopoulos, allowing her to focus more on patient care.
As a surgeon, your time should be focused on patient care, not marketing tasks. Achieving increased sales while reducing time spent is a win-win situation.
Our initiatives focused on enhancing and optimizing Dr. Eliopoulos’s email marketing process. The prioritized services included:
Through an updated and revamped process, Dr. Dina received numerous email marketing improvements including:
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