130% Growth in Organic Search Traffic Generates a Higher Rate of Marketing Qualified Leads
Headquartered in Bridgeport, CT, Unger’s roots were founded in Germany in 1964 when Henry Unger, a professional window cleaner, started designing cleaning products for professional use. Over the years, Unger has become a market leader in the professional cleaning industry. With their continuous growth and product innovations, Unger needed a B2B marketing partner that would help them to expand the visibility and reach of its digital brand to their end users and distributors, serving as a true partner to their in-house marketing team.
Most users find what they’re looking for on the first page of Google results and don’t bother checking the following pages, so getting listed on the first page means more eyes will see your business.
In a competitve commercial cleaning products industry, Unger understood that to gain more business, they needed to attract more visitors to its website, as well as enhance the educational value and usability of the site. The company’s goals included:
We began our partnership by researching and prioritizing over 5,000 keywords from Google, Moz, Google Search Console, competitor websites, etc. Once we identified the target list, we mapped high-volume, high-intent keywords into relevant product and solutions categories onsite for optimization. That work included:
During the partnership, we have expanded our digital marketing services to include:
In the first year of the partnership, the client experienced:
Today, Unger USA continues to report solid traffic growth across all channels. SEO is continually the major driver of traffic increases resulting in the continued growth in the number of conversions that the website generates monthly.
Check out success stories from businesses we’ve helped grow. Yours could be next!
