Should I Use Wix for My Business? What to Know Before You Build Your Website

Key Takeaways:

• Wix is a great starting point for small businesses that need a simple, affordable website without hiring a developer.
• Ease of use is its biggest strength. You can choose from hundreds of templates and launch a professional-looking site in a day.
• Scalability is limited. As your business grows, Wix’s design restrictions, storage limits, and SEO constraints can hold you back.
• SEO performance depends on effort. Wix can rank on Google, but optimizing for speed, structure, and advanced SEO requires more control than the platform provides.
• A professional web designer offers long-term value. Custom-built websites perform better, better reflect your brand, and support growth over time.

Wix makes building a website look easy. With sleek templates, drag-and-drop tools, and catchy ads promising results “in minutes,” it’s no wonder so many business owners start there. But as your business grows, you might start wondering if Wix can keep up.

There’s no denying that Wix can get you online quickly. It’s user-friendly, affordable, and helps small businesses build a presence without hiring a web developer. 

Still, every platform has its limits, and that’s where the real question comes in: Should I use Wix for my business website? Let’s take a closer look at the pros, cons, and what to consider before you hit “publish.”

Why Do So Many Small Businesses Use Wix?

Wix is one of the most popular website builders on the internet, powering over 8 million live websites according to BuiltWith. That’s a lot of drag-and-drop.

Its most significant selling point? Simplicity. You can pick a template, drop in your content, and launch your site in a single afternoon, no coding skills required. Wix also bundles hosting, SSL, and built-in tools, making it a quick and affordable option.

On the surface, that’s a win for small business owners. Yet, while that all-in-one setup is excellent for getting started, it can also impose limitations as your business grows. Before you commit, weigh the pros and cons of building a website on Wix to see if it’s the right fit for your long-term goals.

The Pros of Using Wix for Business Websites 

Let’s start with the good stuff. Wix does well when it comes to getting a professional-looking site up fast, even if you’ve never built one before.

1. Plenty of Templates to Choose From

With more than 800 different Wix templates, the website builder makes it easy to find a design that matches your brand’s personality. Whether you’re running a bakery, spa, or consulting firm, you can start with a layout that already looks polished and ready to go.

2. Easy-to-Use Site Editor

The drag-and-drop editor is one of Wix’s most significant advantages. You can customize text, images, and layouts without touching a single line of code. For small business owners who want control without technical stress, this is a plus.

3. Reliable Hosting and Security

Wix sites handle the behind-the-scenes essentials. Every plan includes SSL certificates, automatic updates, and strong security features. These security features minimize the need to worry about server setup and cyber threats.

4. Responsive Customer Support

If you hit a snag, Wix’s customer service is known for being quick to respond. Their help center, chat support, and community forums make troubleshooting relatively painless.

5. Solid Performance for Simple Sites

For smaller websites, Wix’s server performance holds up well. Pages typically load quickly, and uptime is consistent, both of which are important for keeping visitors on your site.

Overall, Wix websites deliver a smooth, beginner-friendly experience for those just starting or testing a new idea. The platform’s strengths lie in simplicity, accessibility, and speed. These qualities help small businesses get off the ground without a steep learning curve.

The Cons of Using Wix for Business Websites

While Wix makes it easy to get started, it can become restrictive as your business goals evolve. The same features that make it simple for beginners can make it challenging to scale, customize, and fully optimize your site over time.

1. Limited Design Flexibility

Wix templates look good, but they don’t offer much flexibility once you’ve chosen one. Switching themes later usually means starting over from scratch. So, if your brand evolves or you want a new layout down the road, that process can take more time than expected.

2. Storage and Plan Restrictions

Most Wix plans come with limited storage and bandwidth, which can impact performance as your site grows. Advanced features often require upgrading to higher-tier plans, making the platform less cost-effective over time.

3. Weak AI Site Generator

Wix’s AI website builder promises to create a site for you in minutes based on your business type and preferences. In practice, it often delivers generic designs, filler text, and awkward layouts that fall short of professional branding standards. It’s fine for quick drafts or hobby projects, but most businesses end up redesigning manually or hiring web design services to get the look and structure they want.

4. SEO and Performance Limitations

Wix has made progress in search engine optimization (SEO), offering customizable titles, meta descriptions, and alt text. However, its site speed, URL structure, and technical SEO options are still less flexible than those found on platforms like WordPress. For businesses that rely on organic traffic, these limitations can make it harder to compete in search rankings.

In short, Wix is a decent option for establishing a digital foundation, but it can start to feel cramped as your business grows.

Can Wix Websites Rank on Google?

This is one of the most common questions business owners ask, and the short answer is yes, Wix websites can rank on Google. Yet, whether they rank well often depends on how much time and effort you’re willing to invest in search engine optimization.

Wix provides helpful tools for the basics, including editable meta titles, image alt text, and automatic sitemap generation. It even offers an SEO Setup Checklist that guides beginners through common optimization steps.

Technical SEO is where Wix starts to show its limits. Its code-heavy pages and less flexible URL structure can make it harder to optimize for speed and indexing. These factors may not matter much for a small brochure site, but they become increasingly important as your business grows and competition increases.

In other words, Wix websites can appear in Google search results. However, maintaining a high ranking usually requires more customization, deeper content, and greater technical control than the platform allows. Businesses that take SEO seriously often reach a point where a more adaptable platform or working with a professional becomes necessary. 

When Should You Hire a Professional Web Designer?

If your business has outgrown Wix’s limitations, that’s a good sign. It means you’re ready to level up. A professional web designer can help you move beyond templates to create a website that’s not just functional but strategic.

You should consider hiring a web designer when:

• Your site isn’t performing well in search results. A custom site gives you complete control over technical SEO, site speed, and structure.
• You need advanced functionality. Integrations like CRMs and booking tools systems are often smoother and more flexible on custom platforms.
• Your brand is evolving. A web designer can help you build a look and user experience that reflects your business as it grows.
• You’re ready to scale. Professional websites are easier to expand and maintain in the long term.

A professional web design partner doesn’t just build your site; they create the foundation for your next stage of growth.

Final Thoughts

Wix is simple, intuitive, and packed with helpful features. But as your business grows, those conveniences can start to feel like constraints. If you’re ready for a website that performs better, reflects your brand more clearly, and supports long-term growth, it might be time to graduate to a professional solution. 

At Lasso Up, we design strategic, scalable websites that not only look great but also drive measurable business results. Whether you’re starting fresh or transitioning from a DIY platform, our team can help you build a digital foundation built for growth.

Contact us today to schedule a consultation or request a free website report now!

FAQs: Should I Use Wix for My Business?

1. Is Wix good for small business websites?

Wix can be a good starting point for small businesses, freelancers, or startups that need an affordable way to get online quickly. However, as your business grows, its limited flexibility and scalability can make it harder to keep up with your evolving goals.

2. Can I move my Wix website to another platform?

Not directly. Wix doesn’t allow full-site export, so you’ll need to rebuild your site on a new platform. A professional web design agency can handle the migration process, preserving your content and SEO value while improving performance.

3. Does Wix offer good SEO tools?

Wix covers the basics with editable meta titles, descriptions, and an SEO Setup Checklist. However, its technical SEO features and site speed optimization are limited compared to other website builder platforms.

4. How much does Wix cost for a business website?

Wix pricing depends on the plan. Business and e-commerce plans generally range from around $17 to $36 per month, with advanced features available only on higher tiers.