CASE STUDY

A Year of Digital Transformation and Inbound Marketing Success

Location
Portsmouth, NH

Industry
Industrial Automation

Service
Website Design & Inbound Marketing

Their Story
NeoMatrix, a forward-thinking leader in the industrial automation industry, partnered with us to reimagine their digital presence. Facing an outdated website and underperforming marketing efforts, they sought a partner to deliver a comprehensive transformation. In just one year, our strategic overhaul of their website design and inbound marketing approach delivered remarkable wins that redefined their online success.

Result Highlight:

NeoMatrix’s transformation led to a 150% increase in qualified leads, significantly enhancing their sales pipeline and market positioning.

What it means:

An updated website and improved marketing efforts translated into tangible business growth, securing multiple high-value contracts and expanding their industry footprint.

Challenge

Before our collaboration, NeoMatrix encountered several hurdles:

Aging Website: The existing website was cluttered, non-responsive, and failed to communicate the brand’s innovation effectively.

Limited Inbound Presence: Outbound tactics had plateaued, with inbound traffic and qualified leads falling short of business goals.

Competitive Landscape: In a rapidly evolving digital market, NeoMatrix needed to stand out with a modern, conversion-focused website and a data-driven marketing strategy.

“From day one, our account manager, Sarah DeSantis, has been a true strategic partner, seamlessly executing our collaborative marketing strategy while consistently bringing fresh ideas and value to the table. Her deep understanding of our business and industry has made her an integral part of our sales and marketing team, driving measurable results and growth.”

– Danny Haskell, President of NeoMatrix

Solution

Taking a holistic approach, personalized strategies addressed both design and marketing challenges:

Website Redesign & Optimization

User-Centric Design: Revamped the site with a clean, modern aesthetic and intuitive navigation, ensuring visitors could easily access key information.

Responsive & Fast: Enhanced mobile responsiveness and page load speeds improved overall user experience.

Conversion-Focused Elements: Strategic placement of call-to-actions and streamlined contact forms drove higher engagement.

Inbound Marketing Strategy

Content Strategy & SEO: By developing a robust content calendar and optimizing for relevant keywords, organic visibility and target audience engagement was boosted.

Lead Nurturing Campaigns: Automated email sequences and targeted landing pages were designed to capture and nurture leads effectively.

Data-Driven Adjustments: Ongoing analysis allowed for continual refinement of campaigns, ensuring marketing efforts translated into measurable wins.

Results

Within the first year, the transformation yielded impressive results:

Website Performance:

A significant reduction in bounce rate and an average session duration increase of over 50%.

Enhanced user experience led to a 30% uplift in conversion rates from landing pages.

Inbound Marketing Impact:

Organic search traffic increased by over 120%, driven by optimized content and SEO improvements.

Qualified leads surged by 150%, fueling a robust sales pipeline and higher engagement rates.

Enhanced Brand Presence:

The modern website and cohesive inbound strategy positioned NeoMatrix as an innovative leader in their sector, earning positive recognition both online and within industry circles.