Elder Law of Nashville approached our design agency seeking a comprehensive brand and website redesign. The firm specializes in providing legal services tailored to the unique needs of older individuals and their families. However, their existing brand identity and website did not effectively convey their expertise or provide the best user experience (UX).
Elder Law encountered a dual challenge involving an outdated brand image and an ineffective website. The existing brand, while well-established, fell short in conveying the level of professionalism and trustworthiness crucial in the legal realm, particularly within the sensitive field of elder law. The website presented difficulties with navigation, outdated content, and lacked user-friendliness, resulting in a higher bounce rate as potential clients faced challenges finding information.
Compounding these issues was a missed opportunity to spotlight the firm’s extensive expertise in elder law. Despite considerable knowledge and experience, the firm had not effectively communicated these strengths, leading to missed connections with clients seeking specialized legal assistance. Recognizing the need for a transformation, the firm embarked on a strategic journey to revamp its brand and website. The objective was to not only enhance the aesthetic appeal but also improve the usability of the website, ensuring a seamless experience for visitors while showcasing the firm’s wealth of expertise in a clear and accessible manner.
Our team delved into a comprehensive analysis of the firm’s core values, mission, and target audience, laying the groundwork for a brand overhaul.
We collaborated on the following:
Improved Brand Perception
The redesigned brand identity received positive feedback from clients and stakeholders, enhancing the firm’s overall image. The professional appearance now accurately represents the firm’s commitment to providing high-quality legal services.
Increased Website Engagement
User engagement on the website significantly increased after the redesign. Visitors now spend more time exploring the content, leading to a reduction in bounce rates. The intuitive navigation and responsive design have contributed to an enhanced user experience.
Client Acquisition and Retention
The revamped website, coupled with an effective content strategy, has attracted a broader audience. The firm has reported an increase in new client inquiries, and existing clients have expressed satisfaction with the improved accessibility of information.
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