CASE STUDY
Email Marketing: Plastic Surgery Center
Boosting client inquiries through streamlined, updated, and professional newsletters.
Their Story
Dr. Dina Eliopoulos, the owner of Dina Eliopoulos, MD Center for Plastic Surgery in Chelmsford, MA, has been in business for over 20 years. To drive website traffic, boost patient bookings, and increase retail purchases, they utilize a multi-channel marketing approach, including email marketing with Lasso Up.
Result Highlight:
Newsletter-focused services increased sales by 30%.
What it means:
Our client witnessed an increase in sales for specific services mentioned in the newsletters coupled with reduced time investment in email production.
Challenge
Dr. Dina Eliopoulos faced challenges in reducing the time spent on newsletters. Writing and reviewing became incredibly time-consuming, especially with her surgical responsibilities.
Other Challenges Included:
- Inconsistent leads and customer acquisition
- Lack of consistent branding and engagement in newsletters
- Wanting to enhance brand to appeal to higher-paying customers
Simplifying and streamlining her newsletter creation was essential for Dr. Eliopoulos, allowing her to focus more on patient care.
As a surgeon, your time should be focused on patient care, not marketing tasks. Achieving increased sales while reducing time spent is a win-win situation.
Solution
Our initiatives focused on enhancing and optimizing Dr. Eliopoulos’s email marketing process. The prioritized services included:
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- Designed new, modern newsletters tailored to appeal to their target patients and improve readability.
- Increased newsletter conversions by including clear calls to action and compelling subject lines.
- Created avenues within newsletters to drive traffic back to the website, increasing overall site engagement.
2022 Email Style
2023 Email Style
2024 New Modern Look
Results
Through an updated and revamped process, Dr. Dina received numerous email marketing improvements including:
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- Increased sales, inquiries, and engagement from email blasts over the past six months.
- Reduced time spent on monthly newsletter production, giving her time back with her customers.
- A professional, modern, and consistent look for their email communications.
