CASE STUDY
Inbound Marketing: Biomechanics Training Facility
From invisible to top-ranked: boosting traffic and attracting qualified clients through SEO, a website redesign, and an inbound marketing strategy.
Their Story
Established in Royal Oak, Michigan, Move as a Human offers specialized biomechanics training programs to optimize clients’ quality of life and athletic performance. To expand its client base, the company wanted to enhance its online visibility to attract more local clients who could benefit from its biomechanics training services.
Result Highlight:
Move As A Human went from 0 organic users to 40-100 visitors per day in just 3 months.
What it means:
With an updated website design and SEO (search engine optimization) strategy, Move as a Human has increased its visibility within its targeted demographic and has seen a consistent increase in organic traffic monthly.
Challenge
Move as a Human faced several challenges that hindered its online effectiveness and new client acquisition goals, including:
- Limited brand awareness within search results
- Website did not clearly showcase services as solutions for potential clients’ needs
- Difficulty attracting targeted clients organically
- Unengaging calls to action (CTAs) and website forms
- Poor local online visibility
“The experience that was created, combined with the continuous care they put into my website, made it worth every penny.”
— Victor Kravutske, Owner, Move As A Human
Solution
To address these challenges, Lasso Up deployed a multifaceted approach:
- Strategic Foundation: Conducted keyword research and competitive analysis to shape the website’s framework and content strategy.
- Website Redesign: New and updated website pages now provide clear information on who Move as a Human serves and assists, outlining their specialized programs and the benefits of biomechanics training.
- Conversion Optimization: Implemented calls-to-action and website forms designed to convert visitors to marketable new client prospects and make it easier for potential clients to inquire about services.
- SEO and Local Listings: Executed optimization strategies to improve search engine rankings, focusing on local visibility to ensure they appear when potential clients are looking for related services in Royal Oak.
- Content Marketing: Developed monthly content strategies to engage the community, educate potential clients about biomechanics benefits, and showcase success stories and testimonials.
Results
After launching its new website redesign inbound marketing program, Move As A Human experienced impressive results:
- Increased Organic Traffic by 19,200% and Local Visibility by 935% within the first three months
- 17% Improvement in Search Engine Rankings, with daily gains in new keyword rankings.
- 50% Increase in New Clients, significantly boosting business growth.
- Location Expansion due to a significant increase in new clients.
- Higher Online Appointment Bookings through high-converting website calls to action
- Improved Client Education, positioning the business as a leader in biomechanics and functional patterns.
- Surge in Positive Testimonials & Reviews, enhancing the business’s online reputation.
Proof’s in the Results
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