CASE STUDY

Inbound Marketing: Biomechanics Training Facility

From invisible to top-ranked: boosting traffic and attracting qualified clients through SEO, a website redesign, and an inbound marketing strategy.

Location
Birmingham, MI

Industry
Health & Wellness

Service
Website Design, SEO, & Content Marketing

Their Story

Established in Royal Oak, Michigan, Move as a Human offers specialized biomechanics training programs to optimize clients’ quality of life and athletic performance. To expand its client base, the company wanted to enhance its online visibility to attract more local clients who could benefit from its biomechanics training services.

Result Highlight:

Move As A Human went from 0 organic users to 40-100 visitors per day in just 3 months.

What it means:

With an updated website design and SEO (search engine optimization) strategy, Move as a Human has increased its visibility within its targeted demographic and has seen a consistent increase in organic traffic monthly.

Challenge

Move as a Human faced several challenges that hindered its online effectiveness and new client acquisition goals, including:

Limited brand awareness within search results
Website did not clearly showcase services as solutions for potential clients’ needs
Difficulty attracting targeted clients organically
Unengaging calls to action (CTAs) and website forms
Poor local online visibility

“The experience that was created, combined with the continuous care they put into my website, made it worth every penny.”

— Victor Kravutske, Owner, Move As A Human

Solution

To address these challenges, Lasso Up deployed a multifaceted approach:

Strategic Foundation: Conducted keyword research and competitive analysis to shape the website’s framework and content strategy.
Website Redesign: New and updated website pages now provide clear information on who Move as a Human serves, outlining their specialized programs and the benefits of biomechanics training.
Conversion Optimization: Implemented calls-to-action and website forms designed to convert visitors into marketable new client prospects and make it easier for potential clients to inquire about services.
SEO and Local Listings: Executed optimization strategies to improve search engine rankings, with a focus on local visibility to ensure they appear when potential clients are searching for related services in Royal Oak.
Content Marketing: Developed monthly content strategies to engage the community, educate potential clients about biomechanics benefits, and highlight success stories and testimonials.

Results

After launching its new website redesign inbound marketing program, Move As A Human experienced impressive results:

Increased Organic Traffic by 19,200% and Local Visibility by 935% within the first three months
17% Improvement in Search Engine Rankings, with daily gains in new keyword rankings.
50% Increase in New Clients, significantly boosting business growth.
Location Expansion due to a significant increase in new clients.
Higher Online Appointment Bookings through high-converting website calls to action
Improved Client Education, positioning the business as a leader in biomechanics and functional patterns.
Surge in Positive Testimonials & Reviews, enhancing the business’s online reputation.

Proof’s in the Results

Check out success stories from businesses we’ve helped grow. Yours could be next!