CASE STUDY

Luxury Marble Company, Inbound Marketing & SEO

Increasing new business through an inbound marketing strategy that focuses on SEO and local traffic growth.

Location
Rye, NY and Bethel, CT

Industry
Marble & Quartzite Company

Their Story:
Located in Bethel, CT (Fairfield County), Academy Marble has been serving the community for over 17 years. When the company decided to expand into Rye, NY (Westchester County) 5 years ago, it knew that in order to succeed, it needed to generate new business, and fast. Engaging with our digital marketing services, including email marketing, social media marketing, content marketing, paid advertising and SEO, we’ve helped Academy Marble become the leading provider of stone countertops in both NY and CT.

Result Highlight:

Averages 55 qualified website-generated leads monthly valued at $10k per lead

What it means:

Each month the company has its sales pipeline full with an average of $550,000 worth of new client business.

Challenge

Moving into Westchester County, New York meant that the company had to establish its brand and compete against already well-established competitors. Without a solid marketing plan based on a proven process, Academy Marble understood that they could face stagnant client growth in the new market, which was not an option they could afford. Academy Marble chose us given our impressive marketing strategy and deep range of marketing expertise within the team. As a partner, we could:

Apply local marketing tactics to close the competitive gap quickly
Implement a lead generation strategy to accelerate sales
Integrate a comprehensive, ongoing marketing program for steady growth

“When I first partnered with Lasso Up, my expectations were that their marketing expertise would help my website be more effective and generate more customers for my business. Throughout the website design project, I was impressed not only by their level of professionalism and expertise, but also with their quick execution on their marketing strategy. Immediately upon the launch of the new website and marketing program, I began seeing an increase in business generated from the web. Each month, through their thorough reporting of activities and reports, I know where my marketing investment is spent and the results from every dollar invested. The team definitely keeps my business goals and best interests top of mind, and I appreciate their ongoing guidance and true partnership.”

—Business Owner, Academy Marble

Solution

For Academy Marble, our strategic marketing plan included:

Blog and website content supported by a keyword-rich editorial calendar
On-page SEO and website conversion optimization
Social media account set-up, publishing, engagement and advertising, inclusive of Twitter, LinkedIn, Facebook, and Pinterest
Email marketing outreach to industry professionals, customers, and prospective customers

Results

Within the first year of partnering with us, Academy Marble experienced:

An organic traffic increase of 221,500% year over year (YoY)
A 537% keyword ranking increase YoY
A social media plan driving 21% of total website traffic

Given the first-year results, the company transitioned its spend on an in-house sales representative to an expanded marketing budget for the following year.

Today, the company sees:

An average of 55 qualified website leads generated monthly valuing at 10k/lead
An increase of traffic by 50% YoY through custom content creation and organic keyword growth
Stronger relationships with CT and NY-based kitchen and interior designers due to social media content creation and engagement
Organic Traffic and Keyword Trends