CASE STUDY

Major Revenue Growth for a Florida Plastic Surgery Practice

Location
Naples, Florida

Industry
Plastic Surgery

Their Story

Naples Plastic Surgery is one of Southwest Florida’s most established cosmetic and reconstructive surgery practices, known for its board-certified surgeons and trusted reputation for natural results.

Despite their strong brand and loyal patient base, their online presence wasn’t driving enough qualified leads. To increase visibility and capture more high-intent searches, the practice partnered with Lasso Up to improve search rankings, enhance content performance, and track revenue from SEO-driven leads.

Result Highlight:

Lead generation efforts generated over $900K+ in revenue.

What it means:

Consistent SEO and content optimization helped Naples Plastic Surgery turn organic traffic into new patients and real revenue growth.

Challenge

Naples Plastic Surgery had a strong reputation and an established online foundation, but there were key opportunities to improve performance and measurement:

Competitive visibility: Rankings needed improvement for highly competitive, high-intent searches.
Revenue attribution: Lead-to-consultation tracking gaps made SEO ROI harder to measure.
Local SEO consistency: Google Business Profile and local listings required refinement to improve map visibility.
Content optimization: Existing content needed a better structure and stronger alignment with search intent.
AI search visibility: AEO and AI-result optimization needed to support emerging discovery channels.

$900K+ in Booked Surgical Revenue from Organic Search

Solution

A comprehensive SEO and content marketing strategy was developed to strengthen online visibility, improve local rankings, and increase qualified lead generation.

SEO & Content Optimization
Service pages were reorganized for clarity, keyword alignment, and search intent. An ongoing content strategy was launched to publish educational, procedure-focused blog posts that attract and inform potential patients.

Local SEO & Backlink Management
Local listings and directory profiles were optimized for accuracy and consistency. Backlink cleanup and reputation-building tactics were implemented to enhance domain authority and trust.

AEO & AI Search Optimization
Answer Engine Optimization (AEO) best practices were introduced to prepare the site for AI-driven search visibility. Structured data, schema markup, and concise on-page answers were added to support conversational and featured snippet results.

Lead Tracking & Conversion Analytics
Advanced tracking systems were set up to monitor user behavior, and attribute leads to organic channels. This included form and call tracking, as well as integration with the practice’s CRM to accurately measure lead-to-patient conversion.

View Website

Results

Naples Plastic Surgery’s SEO and content strategy delivered measurable growth and lasting impact.

$900K+ in booked surgical revenue directly from organic traffic.
3.6K ranking keywords across Google search results.
54 keywords in the top 3 positions, including high-value searches like “best plastic surgeon,” “breast implants,” “cosmetic surgeons,” and “facelift Naples.”
Estimated $5.9K monthly traffic value, the estimated cost to get the same traffic through Google Ads
33 mentions in AI search engines, expanding their visibility across emerging platforms.
Organic search is now a primary revenue channel, converting visitors into booked patients.

Proof is in the Results

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