CASE STUDY

Driving Consistent Qualified Leads for a Colorado Custom Home Builder

Location
Colorado Springs, Colorado

Their Story

Murphy’s Custom Homes is a premier custom home builder serving Colorado Springs, known for thoughtful design, craftsmanship, and a personalized building experience. While their work spoke for itself, their digital presence did not reflect the quality or scale of homes they were building.

They partnered with Lasso Up to increase website visibility, attract higher-quality prospects, and build a digital foundation that could support long-term growth in a competitive custom home market.

Result Highlight:

38 qualified leads generated in under 6 months
258% increase in website traffic in Q4 vs Q3
14 keywords ranking on page one of Google
Averaging 5 qualified leads per month from website forms

What it means:

Murphy’s Custom Homes now has a website and marketing system that works as hard as they do. Their online presence reflects their luxury positioning, attracts serious homebuilding prospects, and delivers measurable, consistent lead growth.

Challenge

Before partnering with Lasso Up, Murphy’s Custom Homes faced several obstacles that limited their ability to attract new clients online:

Limited Website Visibility: Their site was not generating enough traffic to consistently attract new inquiries.
Outdated Digital Presence: The website did not reflect the modern, luxury-level homes they build or their position as a premier builder in Colorado Springs.
Low Lead Volume: Website traffic was not converting into qualified leads at a predictable rate.
Minimal Keyword Rankings: They lacked strong visibility for high-intent search terms related to custom home building.

38 qualified leads generated in under 6 months

Solution

Lasso Up delivered a full-funnel marketing strategy designed to elevate the brand, increase visibility, and drive qualified leads.

Complete Website Redesign and Optimization

We launched a fully redesigned website in October with a modern, luxury aesthetic that aligns with Murphy’s Custom Homes’ brand and ideal clientele. Every page was written and optimized for SEO and AI-driven search results to improve discoverability and user experience.

Inbound Marketing Program

Once the new site launched, a monthly inbound program kicked off to support long-term growth and lead generation, including:

Two SEO-optimized blog posts per month
Organic social media content
On-page SEO enhancements
Local listing management
Website care and security maintenance

Since June, Murphy’s Custom Homes has achieved a 26% increase in the total number of organic keywords ranking, showing steady improvements in search visibility.

Lead Magnet Strategy

We developed and launched a lead magnet campaign featuring a downloadable guide designed to educate prospects, build trust, and position Murphy’s Custom Homes as an authority in custom home building.

Paid Advertising Campaigns

Google Ads and Meta Ads were implemented to reach high-intent prospects actively researching custom home builders. To date, paid advertising has contributed to 15.8% of all qualified leads generated since May.

Results

Murphy’s Custom Homes’ growth is the result of a strong foundation paired with consistent execution.

- 38 qualified leads generated through the website since May 2025
- 258% increase in total website users in Q4 compared to Q3
- 14 keywords ranking on the first page of Google
- 26% increase in total organic keyword rankings since June
- 15.8% of qualified leads attributed to paid advertising
- Consistent monthly lead generation averaging approximately five qualified leads per month

Proof’s in the Results

Check out success stories from businesses we’ve helped grow. Yours could be next!