CASE STUDY

Website Redesign and SEO for Naples’ Premier Homebuilder

Modern website redesign boosts new user traffic by 76% and enhances appeal to high-end clients.

Location
Naples, FL

Industry
Custom Home Builder

Their Story

Founded in 1927 by Oscar Carlson, Carlson Harris has grown into a fourth-generation, family-owned business renowned for its high-end custom homes and luxury renovations in Naples, Florida. Carlson Harris recently revamped their website to enhance user experience and elevate their online presence.

Result Highlight:

A contemporary, streamlined website effectively displaying recent projects and strategically attracting high-end clientele.

What it means:

Carlson Harris’s new website now presents a more professional and attractive face to the world, effectively drawing in upscale clients looking for luxury homes in Naples, FL.

Challenge

Carlson Harris’s outdated website struggled to showcase their luxury projects and appeal to upscale clients effectively. Key issues included:

Outdated Design: The old aesthetic did not align with the modern, high-end market they served.
Poor User Experience: Difficult navigation and outdated content hindered user engagement.
Low Visibility: Inadequate SEO practices led to poor online visibility.
Ineffective Project Display: Limited updates on recent projects failed to demonstrate capabilities.

BEFORE IMAGE OF HOMEPAGE

Solution

To address the challenges, Carlson Harris underwent a comprehensive website redesign focused on enhancing user engagement and SEO.

Modernized Design: A sleek, contemporary design now aligns with luxury homebuilding standards.
Improved Navigation: A redesigned site structure enhances user experience, allowing easy exploration of services and projects.
Strategic SEO Optimization: Targeted keyword optimization has significantly increased search engine visibility and traffic.
Enhanced Project Showcases: High-quality images and detailed descriptions now effectively highlight their craftsmanship.

Results

Following the website redesign, Carlson Harris has achieved notable results:

Increased Website Visits: Following the website redesign, Carlson Harris saw a 69% increase in active users and a 76% rise in new users.
Higher Organic Traffic: 18% increase in organic traffic.
Enhanced Brand Perception: The site now significantly appeals to high-end clients.
Higher Conversion Rates: Enhanced navigation and strategic calls to action have improved lead generation and customer inquiries.

These outcomes highlight the website’s effectiveness in continuously attracting and converting leads.