Key Takeaways
- High-intent med spa Google Ads focus on specific services, not general awareness
- Smart keyword research and match types reduce wasted ad spend
- Offers and ad copy should pre-qualify users before they click
- Conversion-focused landing pages matter more than clever headlines
- Clean conversion tracking is what allows Google Ads campaigns to improve over time
Let’s be honest: clicks are easy. Booked consultations are not.
As the American Med Spa Association states, your inquiry-to-consult and consult-to-close rates should be at least 70%, but we all know that’s a hard percentage to reach.
The goal of med spa Google Ads isn’t traffic for traffic’s sake. It’s about attracting people who are already halfway to booking and just need a little nudge.
This guide walks through exactly how to build Google Ads campaigns that reach high-intent searchers, filter out window-shoppers, and turn ad spend into booked consults. Trust us: these tactics work when used correctly.
What Makes a Med Spa Google Ads Search “High Intent”?
Short answer: The searcher is signaling they want a service now, not someday.
Most Google searches fall into broad informational or navigational categories (like “what is Botox?” or “laser hair safety”), which are helpful for content marketing but don’t indicate a readiness to act.
In fact, only a small percentage of overall searches are transactional (people ready to take action, such as booking or buying) compared with informational and navigational queries.
High-intent queries typically include a specific treatment, a location, and a price, consultation, or booking modifier. Together, these signals indicate that the searcher is actively seeking where to go, what it will cost, or how to schedule their next step.
Examples from Google search:
- “Botox consultation near me”
- “Laser hair removal pricing Austin”
- “Medical spa laser treatments Dallas”
- “IPL photofacial appointment”
Rule of thumb: If the query sounds like someone already has their wallet open, you’re on the right track.
How Should You Structure Keyword Research for Med Spa Google Ads?
Build campaigns around services, not the med spa as a whole. Instead of one broad ad campaign, create search campaigns by treatment type, such as:
- Botox / Dysport
- Laser treatments
- Microneedling
- Body contouring
Each campaign should contain tightly grouped keywords. For example, keyword themes for laser treatments include:
- “laser hair removal near me”
- “laser hair removal consultation”
- “medical spa laser hair removal”
Try to use a mix of phrase match for control and exact match for your highest-value terms.
Avoid broad match early unless you’re actively managing negatives. This approach helps minimize wasted ad spend by keeping your ads tightly aligned with what people are actually searching for, rather than casting a wide net that attracts low-intent clicks.
Grouping keywords by service also improves Quality Score, since your ads and landing pages more closely reflect the user’s intent. When keywords, ads, and landing pages are clearly aligned around a specific treatment, Google is more likely to show your ads to users who are ready to take action.
Which Negative Keywords Help Reduce Wasted Ad Spend?
Negative keywords tell Google when not to show your ads. Without them, your ads can appear for searches that look related on the surface but have no chance of turning into a booked consultation.
In med spa marketing, this often means paying for clicks from people researching, learning, or job hunting, rather than seeking treatment. Adding negative keywords helps filter those searches out before they ever reach your site, which is one of the fastest ways to reduce wasted ad spend.
Common negatives to start with:
- free
- DIY
- training
- school
- certification
- jobs
For premium med spa services, it also helps to exclude terms that tend to attract price-focused shoppers rather than consultation-ready clients. Keywords like “cheap,” “Groupon,” and “wholesale” often signal bargain-hunting, not an intent to book a higher-value treatment, and filtering them out can keep your ads focused on more qualified leads.
What Campaign Settings Attract High-Intent Clicks?
Control where, when, and how your ads appear.
Campaign settings play a major role in filtering intent before someone ever clicks your ad. Tight control over placements, locations, and timing helps keep your Google Ads campaign focused on people actively searching for services. When these settings are dialed in, your ads show up in the right context, at the right moment, for the right audience.
Key campaign settings to check:
- Ad placements: Stick to Google search only (skip display until later)
- Location targeting: Tight radius or city-specific targeting
- Ad schedule: Show ads during hours your team can respond
Ultimately, your bid strategy should also reflect the amount of data your account has. Starting with Maximize Conversions works well once conversion tracking is properly set up, but aggressive automation too early can spread ad spend inefficiently. Let the account build consistent performance data first, then gradually lean into automation.
When campaign settings and bid strategy work together, Google Ads becomes more predictable. Instead of chasing clicks, you’re guiding the platform toward the users most likely to book, and that’s where high-intent performance really starts to show.
How Do You Write Ad Copy That Filters Out Low-Intent Users?
Short answer: Say who it’s for, and who it’s not.
Ad copy is your first line of defense against wasted clicks. As we already touched on, the goal isn’t to appeal to everyone searching for med spa services, but to speak directly to those ready to book a consultation.
When your ads are vague or overly broad, they invite curiosity clicks. When they’re specific, they attract users who already know what they want and are deciding where to get it.
High-performing responsive search ads set expectations before the click. By clearly naming the treatment, referencing consultations or appointments, and signaling a professional experience, your ad copy helps pre-qualify users and filter out low-intent traffic.
High-performing responsive search ads:
- Call out the specific treatment
- Reference consultations or appointments
- Set expectations clearly
Example ad messaging:
- “Laser Hair Removal Consultations Available”
- “Book a Botox Consultation with a Medical Provider”
- “Advanced Laser Treatments | Schedule a Visit”
This type of copy attracts users ready to take action while discouraging price shoppers, browsers, and people who aren’t prepared to book, reducing time-wasting leads and improving overall campaign performance.
What Landing Pages Convert Med Spa Google Ads Traffic?
Direct answer: Generic homepages don’t convert. Service-specific landing pages do.
High-intent Google Ads traffic should always be sent to a page that directly matches the user’s search. When someone clicks an ad for Botox or laser treatments and lands on a generic homepage, it creates friction and uncertainty.
Service-specific landing pages remove that friction by immediately confirming the visitor is in the right place and guiding them toward the next step: booking a consultation.
A strong conversion-focused landing page includes:
- Clear service headline (matching the ad keyword)
- Benefits before features
- Provider credentials and trust signals
- Before/after photos (where allowed)
- A single primary CTA (book a consult)
To optimize landing pages, keep forms short and easy to complete, remove navigation elements that pull visitors away, and match the language in your ads to the copy on the page. When ads and landing pages work together, clicks feel intentional, and users are far more likely to convert, turning paid traffic into real consult requests instead of one-time visits.
How Should Conversion Tracking Be Set Up for Med Spa Google Ads?
If you can’t track it, Google can’t improve it.
Conversion tracking is what tells Google which clicks are actually turning into real opportunities. Without it, the platform has no way to distinguish between someone who casually visits your site and someone who submits a form or books a consultation.
Proper tracking gives Google the feedback it needs to refine targeting, adjust bids, and prioritize users most likely to convert.
At a minimum, your ad campaign should track:
- Form submissions
Phone calls - Online bookings
Use:
Make sure each key action is marked as a primary conversion. This data feeds your bid strategy and helps Google prioritize high-intent users over casual browsers.
How Do You Know If Your Google Ads Campaign Is Working?
Clicks alone don’t tell you whether your Google Ads campaign is actually driving growth. A campaign can generate plenty of traffic and still fall short if those users never book a consultation. The real indicators of success are tied to conversions and lead quality, not just activity.
The metrics that matter most include:
- Cost per conversion, which shows how efficiently your ad spend is turning into real inquiries
- Conversion rate by keyword, which helps identify which searches are bringing in high-intent users versus low-value clicks.
- Quality of booked consults, leads showing up informed, qualified, and ready to move forward, or are they price-shopping with no intention to book?
When these metrics are moving in the right direction, it’s a strong sign that your targeting, messaging, and landing pages are aligned with search intent. That’s when Google Ads stops being a traffic source and starts functioning as a predictable, measurable growth channel.
If you’re getting clicks but no consults:
- Revisit keyword intent
- Tighten match types
- Improve landing pages
If conversions are coming in but not closing:
- Adjust ad copy to pre-qualify
- Refine offers
- Review campaign settings
Google Ads isn’t a set-and-forget channel. Performance improves through steady testing, adjustment, and refinement. As search behavior changes and data accumulates, campaigns need regular attention, reviewing search terms, tightening keywords, updating ad copy, and refining landing pages based on what’s actually converting.
The most successful campaigns evolve over time, using real performance signals to guide smarter decisions and steadily improve results, rather than relying on assumptions or one-time setups.
Other FAQs on Med Spa Google Ads
1) Are med spa Google Ads worth the ad spend?
Yes, if they’re built around high-intent search behavior. Med spa Google Ads perform best when campaigns target people actively looking to book a consultation, not those casually researching treatments. With proper keyword selection, tight campaign settings, and clear conversion tracking, ad spend is directed toward users most likely to become paying clients.
2) How much ad spend should a med spa start with?
A starting budget should be high enough to generate consistent data without spreading your spending too thin. For most markets, that means focusing ad spend on one or two core services (such as Botox or laser treatments) before expanding. Concentrated spending allows Google’s algorithm to learn faster and improve performance over time.
3) Do landing pages really matter that much?
Yes. Landing pages play a major role in whether clicks turn into booked consultations. Even well-written ads will struggle if users are sent to generic pages that don’t clearly match their search intent. Service-specific, conversion-focused landing pages help visitors quickly understand the offering, build trust, and take action.
4) Should med spas run one ad campaign or multiple?
Multiple campaigns generally perform better than a single, catch-all campaign. Structuring Google Ads campaigns by service allows for clearer messaging, more precise keyword targeting, and better budget control. It also makes it easier to see which services are driving the strongest return.
5) Can med spa Google Ads work for laser treatments specifically?
Yes. Laser treatments are often high-intent services, especially when ads target searches related to consultations, pricing, or availability. Directing this traffic to service-specific landing pages increases the likelihood that clicks turn into consultation requests rather than one-time site visits.
Turn Search Intent Into Booked Consultations
High-intent med spa Google Ads work best when every piece pulls its weight: keywords that signal readiness, ads that pre-qualify clicks, and landing pages built to convert interest into appointments.
That’s where Lasso Up comes in. We build and manage Google Ads campaigns designed to attract clients who are actively looking for treatments like Botox, laser treatments, and other in-demand services, not casual browsers or price shoppers.
When your ads are set up the right way, Google Ads stops feeling like a guessing game and starts functioning like a reliable growth channel. If you’re ready to get more from your ad spend, let’s talk.