Our Keyword Selection Process: Initial Research
Once your account is set up, our SEO experts conduct extensive research on your keywords so we can select the right ones for your business. It’s the first step in doing what we do best—getting your website on the first page of Google!
Business
We examine your website and discover more about your business. Your input is very important to the success of your SEO campaign. Knowing what you do, why you do it, who your clientele is, and how you position your products/services gives us invaluable insight into selecting the right keywords.
Industry
We research your industry, compiling a list of keywords people search for within that industry to strongly position you against your competitors. Competitive research is also conducted and taken into account for possible gains in keyword positioning.
Region
We research search trends so we can craft regional keyword phrases that will drive as much traffic to your website as possible.
4 Stage Keyword Quality Vetting Process
When research is complete, we’ll have a list of strong keywords for your campaign. To select the best keywords from that list, we put each keyword through a rigorous system of testing and scoring in four key categories.
Competitively Balanced
Instead of looking for keywords with the most search activity around them, we choose words and phrases with enough activity to drive significant traffic to your site, but not so much activity that they’re too competitive to rank for.
Intent to Buy
We interpret “searcher intent”—the action searchers intend to take—for each keyword. This helps us identify people who are more likely to come to your site ready to make a purchase rather than targeting users who are simply looking for information.
Cost
We look at your budget, compare it to the keywords on your list, and select ones in the right price range—we want to make sure there is enough budget to fund the amount of work necessary for a successful campaign.
Current Rankings
We look through your list of keywords to identify any you might already be starting to rank for. With a little extra help, we’ll get these keywords on the first page. Once they stabilize, we’ll target new keywords. These medium-ranking keywords will take priority as we make final keyword selections.
86% of our clients get on the first page of Google within 6 months. What happens to the other 14%?
SEO campaigns typically don’t reach the first page within 6 months because of the following issues:
1. Insufficient budget
There was not enough budget allocated to fund the amount of work required to move to page one within six months.
2. Clients choose unrecommended keywords
They’re not relying on our expertise and experience to guide them.
3. Clients stop communication
They are unresponsive and miss out on important recommended optimizations we ask them to approve.
Before a client is educated on keyword strategy, they often suggest keywords that have too much competition, or have poor searcher intent. Many clients believe that casting a wider net and choosing broad keywords will result in more traffic to their website. Although this could be true for certain digital marketing strategies, with SEO the opposite is true; the more specific the keywords, the better chance they’ll have landing on the first page of Google.
According to a study of over 5 million data points by Backlinko in 2019, 99% of searchers never go beyond the first page of Google’s results. If you aren’t on the first page, you don’t exist to most searchers. This is why it is so important to choose keywords that have the best chance of landing on the first page of Google.
Lasso Up offers search engine optimization packages that leverage this keyword strategy and research process. Our SEO marketing services are designed to boost your business’ visibility in Google Search, attract more qualified traffic, and turn that traffic into leads to grow your business. Contact our team today to start the conversation!