We believe in standing behind our work. That’s why we offer three powerful guarantees to give you confidence when you choose us as your marketing partner.
These guarantees only apply to our Growth Marketing Programs, and exceptions may apply based on your business. The final contract will clarify which guarantees apply to your program.
We believe in de-risking your decision and giving you confidence from day one. That’s why we offer three powerful guarantees with our Growth Marketing Programs.
Our Growth Marketing Program is designed to deliver measurable results. We guarantee you’ll receive a specified amount of marketing qualified leads in a set timeframe. If we don’t achieve our guaranteed amount, we’ll keep working at no cost until we do.
Our Growth Marketing Program is designed to deliver measurable results. We guarantee you’ll receive a specified amount of marketing qualified leads in a set timeframe. If we don’t achieve our guaranteed amount, we’ll keep working at no cost until we do.
We’re committed to your success, not your competitor’s. That’s why we promise not to work with a direct competitor within 25 miles of your business while we’re partnered with you.
These guarantees ensure you get:
When you win, we win. That’s the foundation of our partnership.
We believe in providing exceptional customer service, results that drive measurable growth, and helping you, not your competition. That’s why we offer three powerful guarantees to give you confidence when you choose Lasso Up as your marketing partner.
If the Client does not feel satisfied with the quality of service and collaboration after the first one (1) month of engagement, the Agency will refund the first month’s service fee.
This Guarantee is void if Client does not meet the Contractual Requirements.
The lead criteria are different for each growth marketing program. The Agency guarantees delivery of the following criteria by package:
Agency will work for free until the specified MQLs are delivered.
See the Definition of a Marketing Qualified Lead section for criteria.
This Guarantee is void if Client does not meet the Contractual Requirements.
The Agency will not knowingly provide the Boost or Premium version of the growth marketing program to a direct competitor of the Client within a 25-mile radius of the Client’s primary business location during the term of the Agreement.
| Guarantee | Essential | Boost | Premium | Agile |
|---|---|---|---|---|
| Service | Yes | Yes | Yes | Yes |
| Results | Yes | Yes | Yes | No |
| Exclusivity | No | Yes | Yes | No |
To qualify for our guarantee, the client must achieve these requirements:
Confirm alignment on unique MQL criteria
Complete all onboarding tasks
Attend all scheduled calls
Provide feedback by the assigned dates
Pay 100% of monthly payments on time
For this guarantee, a Marketing Qualified Lead is defined as:
A prospect who has demonstrated measurable interest in the client’s product or service, meets minimum demographic fit, and has engaged through a qualifying marketing channel such that they can reasonably be considered a potential sales opportunity.
The lead must meet at least one of the following:
The lead must have engaged in one or more of the following actions attributable to our marketing campaigns:
Form Submissions
Direct Inquiries
Event or Webinar Participation
Content Interaction
(if tracked with marketing automation)
For the guarantees outlined in this Agreement to apply, the Client must complete the onboarding tasks in month one (first 30 days):
For the guarantees outlined in this Agreement to apply, the Client must provide timely feedback and approvals on marketing assets created by the Agency.
The Agency will provide the Client with assigned dates for review, feedback, or approval of marketing assets (including, but not limited to, marketing strategy, brand design, ad creative, landing pages, email campaigns, and content pieces).
The Client must provide feedback, revisions, or approval within three (3) business days of receipt, unless otherwise agreed in writing.
If the Client fails to provide feedback or approval by the assigned dates, any resulting delays in campaign launch or execution will make the guarantee void.
For the guarantees outlined in this Agreement to apply, the Client must remain current on all financial obligations under this Agreement.
The Client agrees to pay 100% of monthly service fees in full and in accordance with the specified Service Agreement Terms.
Failure to make payments on time will result in the suspension of our guarantees.
For the purposes of the Exclusivity Guarantee, a Direct Competitor is defined as:
A business that offers substantially the same core products or services as the Client, targets the same primary customer base, and operates within the same geographic market such that it competes directly with the Client for customers.
A business will be considered a Direct Competitor if it meets all of the following conditions:
The following do not qualify as Direct Competitors:
We offer three powerful guarantees to give you confidence when you choose Lasso Up as your marketing partner:
The number of MQLs depends on the package you select:
An MQL is a prospect who:
Exclusions: Students, job seekers, vendors, competitors, incomplete forms, spam, and contacts outside campaign attribution.
To qualify for our guarantees, you must:
If these requirements aren’t met, the guarantees are void.
If you don’t provide feedback or approval on assets by the assigned deadlines, delays in campaign execution will void the guarantees. This ensures our work stays on track, timelines are realistic, and results can be delivered.
To keep the guarantees active, you must pay invoices in full and on time. If payments are late, guarantees are suspended until the balance is resolved. If a payment is more than 15 days past due, the guarantees may be voided.
A Direct Competitor is defined as a business that:
Exclusions:
The tiered approach is designed to help companies of a particular size, industry, and market competition in mind. Choosing to go with a lower-tiered plan will not guarantee we can achieve the progress and amount of leads required to achieve true dominance in a market. We recommend choosing the package recommended by our sales team.
No. The Exclusivity Guarantee applies only to clients in the Boost and Premium programs. This guarantee does not apply to the Essential program.
Because we believe in shared success. These guarantees mean:
When you win, we win. That’s the foundation of our partnership.
