"We couldn’t be happier with the process and the final product. We really can’t imagine hiring anyone else!" 
The Minds Behind Your Marketing Success
Great marketing isn’t luck – it’s built by strategists, creatives, and problem solvers who turn ideas into impact. At Lasso Up, we bring innovation, expertise, and a results-driven mindset to help your brand stand out, connect, and grow.
Meet The Team
Lee Covert
Owner
Shapes Lasso Up’s future with strategic leadership, driving success for every client.
Alex Covert
President
Leads vision and culture, ensuring customer satisfaction, value delivery, and excellence.
Nick Covert
VP Business Development
Connects businesses with tailored solutions that drive growth that fuels long-term success.
Lauren Cannefax
Vice President of Operations
Drives organizational efficiency by aligning people, processes, and resources for scalable growth.
Shannon Farias
Customer Success Manager
Helps clients maximize results with expert guidance and personalized support.
Selena Monette
Customer Success Manager
Builds strong client relationships, ensuring seamless experiences and long-term success.
Dylan Badura
Customer Success Manager
Guides clients with expertise while building lasting relationships for success.
Lexie Palmer
Creative Director
Guides innovative creative vision to inspire and connect with audiences.
Allie Finkl
Marketing Content Manager
Develops impactful content that strengthens brand messaging and drives engagement.
David Magana
Website Engineering Manager
Guides our team to build and maintain secure, scalable, and high-performing websites.
Katie Masar
Designer
Designs websites, branding, and marketing assets for a seamless digital presence.
Daihatsu Peraza
Marketing Support
Delivers essential support to keep campaigns running smoothly and efficiently.
Anders Bjella
Ad Specialist
Creates high-impact ad campaigns that maximize reach and return on investment.
Expert-Level Marketing Agency
The Lasso Up team works hard to stay at the cutting edge of technology. To ensure we provide the best digital marketing solutions for our clients, we are certified by HubSpot, Google, and Meta.
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