Google Ads Agency
Drive qualified traffic, increase conversions, and maximize ROI with a certified Google Ads agency specializing in pay-per-click (PPC) advertising for businesses of all sizes.
Achieve Rapid ROI with Google Ads – The Essential Marketing Tool
Why Google Ads is Your Fast-Track to Success
Want to get straight to your customers? Google Ads does just that. By bidding on strategic keywords, your business jumps to the top of search results right when people are looking for what you offer. Essential for every business, it delivers instant visibility, targeted traffic, and fuels rapid growth.
Here’s how a well-executed Google Ads campaign can help you achieve your business goals:
+ Immediate Exposure
+ Target the Right Audience
+ Maximize ROI
+ Pay Only for Results
+ Flexible for Any Budget
+ Supercharge Sales Pipeline
+ Fuel Long-Term Success
+ Dominate Local Search
+ Billions of searches daily
Businesses Make an Average of $2 in Revenue for Every $1 Spent on Google Ads
Google Ads Lead Generation Success
Gross & Son Paint & Body
Autobody and Collision Center achieved consistent business growth with a steady flow of high-converting leads from optimized Google Ads.
Paid Search Services
Comprehensive Ad Management for Maximum Results
Every campaign is optimized to meet your specific goals. Whether it’s clicks, conversions, or brand awareness, the result is a campaign built for success. Here’s what professional Google Ads management includes:
- PPC Campaign Setup & Management
- Keyword Research & Strategy
- Bid Strategy Management
- Landing Page Development & Optimization
- Conversion Rate Optimization
- Remarketing Campaigns
PPC Campaign Setup & Management
Successful campaigns start with the basics: setting up your Google Ads account, selecting the right campaign types, and organizing ad groups for smooth performance. Ongoing management keeps everything optimized to consistently deliver strong results.
Keyword Research & Strategy
Finding the right keywords is like striking gold. Through in-depth research and competitive analysis, high-intent keywords are identified to drive the most relevant traffic, ensuring your ads reach the right people at the right time.
Bid Strategy Management
Bidding isn’t about spending more—it’s about spending smart. Using bid strategies, budgets are fine-tuned to maximize performance. Regular adjustments keep your ads efficient, ensuring you get the best bang for your buck.
Landing Page Development & Optimization
Clicks are just the beginning. A well-designed landing page turns traffic into leads and sales with clear CTAs and user-friendly layouts. Through A/B testing and fine-tuning, each page is optimized for conversions, ensuring visitors take the right next step.
Conversion Rate Optimization
Setting up conversion tracking (form submissions, calls, sales) ensures every action is measured and optimized. Google Analytics and other tools help track important metrics like CTR, CPC, and CPA, ensuring your campaigns stay on target and deliver the best possible results.
Remarketing Campaigns
Didn’t win them over the first time? No problem. Remarketing brings visitors back with tailored ads that keep your brand top of mind and nudge them toward the finish line.
Certified Google Ads Partners:
What It Means for You
When a business utilizes a Certified Google Ads Partner, they partner with a team that has been recognized by Google for their expertise and proven success in managing Google Ads campaigns.
Benefits for your business include:
- Access to the Latest Features: Benefit from Google’s newest advertising tools and features, keeping your business ahead of the competition.
- Better Campaign Performance: Google Ads Partners must meet high-performance standards, ensuring your campaigns are optimized for top-notch CTRs, conversions, and ROI.
- Priority Support: Technical issues are resolved quickly with faster response times, ensuring campaigns run smoothly at all times.
Different Types of Google Ads to Boost Your Business
Google Ads offers several ad types designed to suit different marketing objectives. Not sure which ad type is right for you? We’ll work with you to find the perfect fit for your business.
Search Ads
What it is: Text ads that appear at the top of Google search results.
Best for: Businesses seeking immediate, high-intent traffic.
Benefit: Instant visibility to users actively searching for your product or service.
Display Ads
What it is: Visual banner ads shown across websites in Google’s Display Network.
Best for: Building brand awareness and retargeting previous visitors.
Benefit: Broad reach with engaging visuals that keep your brand top of mind.
Video Ads
What it is: Ads that appear on YouTube and Google’s video partners.
Best for: Brands looking to engage users with dynamic video content.
Benefit: Perfect for storytelling and increasing brand engagement.
Shopping Ads
What it is: Product-based ads appearing on Google Shopping.
Best for: E-commerce businesses showcasing products directly in search results.
Benefit: Increased product visibility with direct links for easy purchasing.
App Promotion Ads
What it is: Ads designed to drive mobile app downloads and engagement.
Best for: Businesses with mobile apps looking to increase installs.
Benefit: Drives targeted app downloads and re-engagement.
Discovery Ads
What it is: Native ads appearing in Google Discover and Gmail.
Best for: Reaching users while they explore new content.
Benefit: Increased exposure with highly relevant, visually engaging content.
Performance Max Ads
What it is: Multi-channel ads optimized for conversions across Google’s inventory.
Best for: Businesses looking to maximize performance across all Google platforms.
Benefit: Streamlined campaigns that drive conversions through automation.
Local Ads
What it is: Ads promoting local businesses to people searching nearby.
Best for: Businesses with physical storefronts aiming to drive local foot traffic.
Benefit: Connects with nearby customers ready to visit your location.
Google Ads and SEO: A Powerful Partnership for Your Marketing Strategy
Google Ads and Search Engine Optimization (SEO) each brings unique strengths to the table, but it’s not about which is better – it’s about understanding how they complement each other. Together, they form a well-rounded marketing strategy that maximizes visibility and drives sustainable growth. Here’s how they work hand-in-hand:
Google Ads offers immediate visibility and measurable results, making it an essential part of any digital marketing strategy. Key benefits include:
- Immediate Results
- Precise Targeting
- Flexible Budget
SEO, on the other hand, focuses on building organic visibility over time, helping your website rank higher in search engines. Key benefits of SEO include:
- Long-Term Value
- Builds Credibility
- Cost-Efficient Over Time
Together, Google Ads delivers instant results while SEO builds long-term credibility and organic growth. The combined approach ensures you capture immediate opportunities while setting up your business for sustained success.
FAQs: Working with a Google Ads Agency
Answers to your top questions
How much does running Google Ads cost?
The cost depends on your industry, keyword competition, and budget—but the best part? You’re in control! Set your daily spending; you only pay when someone clicks on your ad. No clicks, no charge!
How long does it take to see results from Google Ads?
Google Ads can start bringing traffic and results almost immediately after launch. But like a fine wine, it gets better with time. Give it a few weeks of optimization to see peak performance!
How do I know if my Google Ads campaign is successful?
Success is measured by tracking key metrics like click-through rate (CTR), conversion rate, cost-per-click (CPC), and return on ad spend (ROAS). Google Ads provides detailed reports to help analyze performance.
What are negative keywords, and why are they important?
Negative keywords are like your ad’s bouncer, keeping out irrelevant searches that don’t belong and ensuring you’re only paying for quality traffic. This boosts ad targeting and cuts down on wasted spend.
Do I need a large budget to use Google Ads?
Nope! Google Ads works with any budget, big or small. You can set daily or monthly limits, and as results roll in, you can always scale up as needed.
Can Google Ads work for my small business?
Absolutely! Google Ads is perfect for small businesses, and that’s our specialty. It allows you to target local audiences, set a budget that fits your needs, and deliver big results.
Resources & Related Services
Important resources and other services related to social media advertising:
SEO
Our SEO services will boost your visibility and help you become the authority in your space. Whether you are a local or enterprise business, we can help you identify keyword opportunities and help you climb the search rankings.
Inbound Marketing
Do you need help creating content and managing campaigns? Our team is equipped to help you create high-quality content that converts for email marketing, social media, and blog campaigns. Save time and create more content with our content team, automate more customer communication and follow-ups, and generate more sales-qualified leads.
Website Design
Your website is your digital storefront. Whether you want to sell your products and services online or just build an educational website, Lasso Up can design it. Do you have a website, but it needs a facelift? We can make it pop with a website redesign. We design effective websites that are responsive on desktop, tablet, and mobile.
Content Marketing
Every piece of content must offer value to the audience, whether through education or solving a problem. With this in mind, your content strategy must be tailored to a specific target audience, defined by demographics, interests, or needs.
Where We Serve Paid Search Marketing Clients
Serving Clients in Missouri, Florida, Connecticut, Colorado, and Beyond!
At Lasso Up, we specialize in serving clients across Missouri, Florida, Connecticut, and Colorado. But don’t let geography limit you—our expertise knows no bounds. We’re ready to saddle up and tackle your marketing needs anywhere in the U.S.
