10 Overlooked Places to Find Home Builder Leads

Home builders love getting leads via word of mouth from satisfied homeowner clients, as they represent confidence in the company’s business operations and craftsmanship. However, with stiff competition from other contractors, a home builder cannot rely on such referrals to ensure business success, let alone continuity. Thus, most home builders significantly invest in traditional advertising and at least some degree of digital marketing. 

Contractors with website content marketing, email campaigns, and social media marketing undoubtedly capture some leads, but that’s just scratching the surface of what’s possible. The digital world is vast and filled with home builder leads. So, with long-standing expertise helping home builders execute effective digital marketing strategies, we offer you the following 10 overlooked places to find home builder leads:

1. Create Hyperlocal SEO Pages

Hyperlocal web pages are specialized landing pages that target distinct geographic areas like towns, neighborhoods, developments, and specific streets. The pages provide highly relevant, localized content that should appeal to potential home builder leads interested in the target areas. For example, creating just such a page for a newly developed high-end neighborhood with plenty of available lots can capture leads interested in building there.

Benefits of creating hyperlocal SEO pages include:

• Captures local buyers searching very narrowly online.
• Enhanced user experience.
• Expanded keyword opportunities.
• Higher local SEO rankings.
• Improved Google Business Profile performance.

 2. Pinterest Visual Search

Pinterest is a frequently overlooked social media image-sharing platform, often described as a “visual search engine.”While the site has long held a reputation as the perfect platform for showcasing recipes, fashion, interior design ideas, and retail products, virtually anything is “pinnable” as shared content known as “pins.” Savvy home builders who know this showcase their work on home-building boards to capture leads. Some benefits of using Pinterest to showcase your portfolio of home building include: 

• You can link your pins to website content and landing pages to drive leads there. 
• Google indexes Pinterest content, boosting your appearance on local search engine results pages (SERPs)
• Home building boards featuring your projects (e.g., “luxury homes in [your city]”) capture organic traffic.
• Pins are evergreen content, allowing them to generate traffic for months or even years after posting. 

 3. Facebook Community Groups

By joining Facebook Community Groups like “relocating to [city name],” “new to [city name],” “[city name] real estate,” and similar groups, you can establish your home-building company as a thought leader by selectively engaging with group chats. You shouldn’t try to pitch your contracting services directly, but instead offer helpful advice about local home construction, which will help build trust and ultimately lead to referrals. 

 4. Niche Online Forums and Community Platforms

Much like establishing your company as a thought leader on Facebook Community Groups, you can do the same on online forums and community platforms like Reddit’s r/Homebuilding, Quora, Nextdoor, and any local groups. Again, you’re not trying to push your contracting services, but instead, answer home-building questions, share tips and expertise, and impress potential leads with your professionalism and success in the home-building industry. However, you should also subtly add links that can steer potential home builder leads to your website or a landing page.    

 5. Houzz (Done Right)

With over 65 million members, listing your contracting business on this online help platform for those interested in architecture, remodeling, home design, and related issues is a no-brainer. However, listing your company is just the start, as you should optimize it with a detailed project description and project photos, and encourage clients to leave reviews directly on-site. Houzz’s management claims that more than 100,000 clients are matched with their desired home-related services every month, and many Houzz members actively seek home building, renovation, and related professionals.  

6. Targeted Display Ads Based on Life Events

You can indirectly target potential home builder leads by running Google Display or Facebook ads focused on users experiencing major life events that may necessitate or inspire the need for a new home. Consider targeting users who’ve recently gotten engaged, married, are expecting a baby, or are relocating to your area. 

 7. Share your content on real estate blogs that your audience reads

If you create blog posts for your website, there’s no reason that you cannot expand their reach by syndicating them or guest posting on external platforms with established audiences. Consider niche real estate or lifestyle sites that will mesh well with content like “Top Trends in [city name] Luxury Home Building” or “Steps to Building Your Dream Home in [city name].” Not only can links direct potential leads to your site’s relevant pages, but guest blogging on related sector sites boosts thought leadership reputation and trust, enhancing lead potential.  

 8. Don’t Neglect Listing on Local Business Directories

Many home builders list their business on major platforms like Zillow or HomeAdvisor, but neglect doing the same on smaller, hyper-local directories or niche citation sites. Consider local directories like Yellow Pages, Yelp, and Nextdoor, as well as niche construction-focused platforms like BuildZoom and The Blue Book. Optimize your profiles with high-quality images, noteworthy completed projects, detailed services, and customer reviews. The benefits of such local listings include: 

• Backlinks and citations that enhance local SEO.
• Increased Google AI Overviews visibility for queries like “home builders near me.”
• Greater exposure to high-intent home builder leads. 

 9. Interactive Website Tools

While they require more development effort than static content, interactive website tools increase user engagement, boosting the likelihood of conversions. Thus, consider adding such interactive features as a home building cost calculator, design style quiz, virtual tour, or virtual floor planning and design. Combine them with a call to action and capture leads by requiring email input for some interactive responses, and make sure you promote these tools on social media and pay-per-click ads. 

 10. Google My Business (GMB) “Posts” Feature

You have a Google My Business profile, right? If not, create your profile now, as this free tool boosts your online presence, which you can further enhance by using it to engage with client reviews, answer home-building questions, and post business updates and project photos. Now known as “Google Business Profile,” active engagement and use of the “Posts” feature help ensure your continuing visibility in local search results and highlight your company’s professionalism to potential home builder leads. 

 Final Thoughts: Go Where Your Future Clients Are

Your home building company’s future clients may find you through traditional advertising like billboards, newspapers, radio, or other media. However, they are far more likely to discover and connect with your company online in today’s digital world. Content marketing, social media marketing, and related digital marketing efforts are an excellent start for any company vying to gain online traction, but smart home builders go beyond these by harnessing creative digital strategies to boost company visibility further and capture more home builder leads.  

Are you ready to tap into innovative digital marketing strategies to capture more home builder leads? Lasso Up specializes in helping home builders develop cutting-edge marketing strategies to capture high-quality leads and drive solid growth. To learn more about our data-driven, successful home builder marketing services, contact us today.