The Minds Behind Your Marketing Success

Great marketing isn’t luck – it’s built by strategists, creatives, and problem solvers who turn ideas into impact. At Lasso Up, we bring innovation, expertise, and a results-driven mindset to help your brand stand out, connect, and grow.

Meet The Team

Lee Covert

Lee Covert

Owner

Shapes Lasso Up’s future with strategic leadership, driving success for every client.

Alex Covert

Alex Covert

President

Leads vision and innovation, ensuring top-tier service and continuous growth.

Nick Covert

Nick Covert

VP Business Development

Connects businesses with tailored solutions that drive growth that fuels long-term success.

Lauren Cannefax, Director of Program Management

Lauren Cannefax

Director of Program Management

Ensures seamless execution of campaigns, keeping projects on time, within budget, and clients ahead.

Sarah DeSantis

Sarah DeSantis

Inbound Marketing Director

Crafts data-driven strategies that attract, engage, and convert your ideal customers.

Shannon Farias

Shannon Farias

Customer Success Manager

Helps clients maximize results with expert guidance and personalized support.

Selena Monette

Selena Monette

Customer Success Manager

Builds strong client relationships, ensuring seamless experiences and long-term success.

Donia Blair

Donia Blair

Lead Web Developer

Builds high-performing, user-friendly websites that drive engagement and conversions.

Allie Finkl

Allie Finkl

Marketing Content Manager

Develops impactful content that strengthens brand messaging and drives engagement.

Lexie Palmer

Lexie Palmer

Design Lead

Designs strategic visuals that enhance branding and user experience across all platforms.

Katie

Katie Masar

Designer

Designs websites, branding, and marketing assets for a seamless digital presence.

Daihatsu

Daihatsu Peraza

Marketing Support

Delivers essential support to keep campaigns running smoothly and efficiently.

Anders Bjella

Anders Bjella

Ad Specialist

Creates high-impact ad campaigns that maximize reach and return on investment.

Expert-Level Marketing Agency

The Lasso Up team works hard to stay at the cutting edge of technology. To ensure we provide the best digital marketing solutions for our clients, we are certified by HubSpot, Google, and Meta.

Lasso Up has completely transformed our business! When we first partnered with them, we were struggling with revenue and needed a fresh start. Their team guided us through a full rebrand, rebuilt our website, and continues to manage our SEO, social media, and email marketing. The results have been outstanding—our business has never been stronger! A special shoutout to Shannon, who is truly incredible. Her strategies are thoughtful, effective, and tailored to our needs. Thanks to her expertise and the Lasso Up team, we are seeing consistent growth and success. We highly recommend them to any business looking to elevate its marketing and online presence!

Barbara Moss

Amazing team of knowledgeable professionals. Thankful to have Lasso Up supporting our marketing efforts. Especially clear communication and organization is impeccable. Respond in a timely manner. A real joy to work with.

Kimberly Hany

We love working with Shannon and her team at Lasso Up. She is so personable and professional and has been instrumental in our practice educating and engaging with our patients in a meaningful authentic way. Recommend her highly!

Dr. Dina Eliopoulos

The team at Lasso Up created a GREAT website for Teddys Limo. We get a lot of compliments on the design which is a real departure from our competition. They make it ‘sing,’ too, with ongoing SEO techniques that now get us plenty of page-one rankings and FAR, FAR more unique visits than before. They ‘get’ our unique B2B executive transportation angle, too. Every one of our social posts are spot-on. Analytics reviews are very results- and ROI- oriented. I highly recommend Lasso Up.

Charles Wisniewski

Made SEO easily understandable and have already made our website rank on the first page of searches! Highly recommend to anyone looking for site map, SEO, and web development work!

Collin Ricker

Co-founder / NuRange

Building my website was an enjoyable process that shaped the direction of my business. Alex’s knowledge and ability to guide me to the best end product for my website was impressive. It was this guidance that gives me confidence in continuing to work with Lasso Up. At first glance the branding and website development price tag seemed high, but they exceeded my expectations. The experience that was created, combined with the continuous care they put into my website, made it worth every penny.

Victor Kravutske

First and foremost, I want to thank you all for the hustle and extra effort you expended to help us go live … I’ve also received positive feedback from our team. Our CEO told me today that he Googled “Hyperion Education” and we came up third! He was very pleased to see us show up, let alone be third; and he added that the site looked great.

Marie Daniels

Chief Operating Officer / CompIntelligence

We have been working with Lasso Up for the past 6 + months and it is truly amazing what we’ve been able to accomplish in such a short amount of time. We’ve built a new web site, social media campaigns, marketing collateral and too many other things to mention. If anyone is looking for a marketing partner please don’t hesitate to reach out – I’d be happy to share our experiences.

Pete Larochelle

Vice President of Sales / NeoMatrix

Thank you (and your team) for getting us to the finish line in record time. Bravo! We engaged Lasso Up to help us renovate our website in support of our most important and innovative product launch in the past 10-years. The launch impacted virtually every aspect of our business and required a transformative process and flawless execution. We selected the Lasso Up team because of their deep knowledge of website design, functionality, analytics and graphic design. They worked with us to understand our business and to partner with us during the process. Randi’s business sense helped us realize the best and most effective way to attract the attention of prospective clients, industry leaders and potential employees. The website she created is expected to have a measurable and significant impact on our business going forward.

Lisa Foster

VP Marketing / MMA

The team at Lasso Up took the time to thoroughly understand our business. With their leadership, strategic planning and results-oriented approach to web design, development and marketing, we successfully launched a website that has exceeded our expectations. Not only has the website brought in new qualified leads, business opportunities and customers, but it has attracted the resources, industry talent and brand credibility we needed to expand and grow.

Michael Barone

Unger has worked with Lasso Up for many years to help assist with our digital marketing initiatives. Lasso keeps our website up to date, optimized for search, and content relevant. The Lasso team, led by account manager, Sarah DeSantis, is responsive, knows our business, offers suggestions for enhancing our presence, and is always a pleasure to work with.

Bill Pisani

Director of Marketing / Unger Enterprises

Have questions about our digital marketing services or need to speak with a marketing expert?