With millions of websites online today, people are generally skeptical and savvy when they review a company’s online presence. So what can you do to convince people to trust your business message? And how can you establish professional credibility through your website?
Look and feel. The best place to start is with your website’s look and feel. A professionally designed website is the gateway to getting a potential customer to stick around and explore your business offering. If your site is disorganized or confusing, you run the risk that your potential customers will navigate away from your website soon after they arrive, without taking the time to learn about your business.
Look and feel
The best place to start is with your website’s look and feel. A professionally designed website is the gateway to getting a potential customer to stick around and explore your business offering. If your site is disorganized or confusing, you run the risk that your potential customers will navigate away from your website soon after they arrive, without taking the time to learn about your business.
Content
Beyond the look and feel, a successful website offers strong communication and messaging, along with an engaging “voice” that your audience can relate to. Think about the impression you want to make for your brand and your business. Do you want to be approachable and conversational, or do you want to be “all business”? Do you want to sound innovative and cutting-edge, or should the voice be more traditional and stable? Content is the substance of your website and it is why people have landed on your page.
Trust
Other credibility factors come from showing visitors proof that you can be trusted. But if you merely tell them they should trust you, they never will. Testimonials, staff bios, certifications/affiliations, community outreach, partnerships, a portfolio of your work, thought leadership articles, a helpful blog – all these are ways to show visitors that you’re trustworthy, that you know your industry and that you’re an expert.
What comes next?
Need help building credibility with potential customers with your website? Contact Lasso Up to discuss our website design services.
