CASE STUDY
Website Design: Window Treatment Company
Fresh website design providing up-to-date product & service information to attract new commercial partners and convert new customers
Their Story
Innerworks is a locally-owned window treatment company providing installation and repair services for shades, blinds, shutters, and drapery for homes and commercial businesses in Kansas City. Having been in business since 1989, their brand has gone through several transformations. Just like a new window treatment can breathe new life into a room, their website needed the same refresh.
Result Highlight:
Modern website design that accurately represents the business
What it means:
With the correct product and service information and a website that looks like a professional company, Innerworks has increased their chances to convert new customers.
Challenge
The website was more than 10 years old! The product and service information was incorrect, and their brand didn’t reflect the progress Innerworks had made as a business. They were struggling to convert new leads and were worried the current website would hinder their ability to grow their team.
If a solution hadn’t been identified, Innerworks faced several potential consequences:
- Missed opportunities for lead generation
- Misrepresentation of the company’s professional operation
- Losing business to competition
- Difficulty attracting new talent to hire
BEFORE IMAGE OF HOMEPAGE
Solution
Our team conducted an in-depth analysis of the company’s core values, mission, and target audience, setting the stage for a complete brand transformation and website redesign.
We collaborated on the following:
- Complete business and brand discovery
- Designed a new logo
- Created a new brand guide
- Designed and developed a new website
- Created new content for all service pages
- Wrote SEO-optimized copy
- Used up-to-date imagery to showcase window treatment products
- Full website pagespeed optimization
Visit our website design page for more information about our solution.
Results
Modern Brand & Website Design to Outshine Competition
With a new logo and brand guide, Innerworks represents a company that commercial vendors will WANT to work with. The website now provides an accurate representation of the products and services offered supported by updated product images and content that addresses the needs of their customers.
