Paid Social Agency
Maximize your ad spend, target the right audience, and generate leads with strategic social media advertising.
More Than Likes: The Power of Connecting with Your Audience for Business Expansion
Precision Targeting for Real Results
Social media isn’t just about likes, it’s about finding your perfect audience, boosting your brand’s visibility, and getting real, measurable results. With a strategic approach to paid social ads, you’ll move beyond guesswork and start driving real growth where it counts.
With professional Paid Social Agency services, your business will:
+ Gain More Targeted Leads
+ Boost Brand Awareness
+ See Faster Results
+ Stay in Control of Your Budget
+ Gain Access to Data and Insights
+ Maximize Your ROI
75%
Seventy-five percent of marketers report that social media ads have helped boost traffic to their website.
No Social Media Presence Yet? No Problem!
We can help get your profiles up and running from scratch. Whether you need a full strategy or just a little guidance, our Social Media Marketing services will set your brand up for success across all platforms. Once you’re ready, we’ll kick off those social ads and start driving real results!
Social Media Case Study
Schneider Building Group
Discover how a strategic social media marketing strategy transformed a St. Louis home building company’s social presence.
Social Media Advertising Services
Supercharge Your Social Ads for Maximum Impact
With a smart strategy, striking visuals, and constant optimization, paid social ads go beyond just appearing in feeds—they connect your business with the right audience and get people to your website.
- Targeting the Perfect Audience
- Eye-Catching Creative
- Ad Copy That Sells
- Campaign Setup & Management
- Smart Budgeting
- A/B Testing & Data-Driven Adjustments
Targeting the Perfect Audience
Advanced targeting ensures ads are seen by your ideal customers on Facebook, Instagram, LinkedIn, and beyond. Every ad hits the right audience, at the right time, for the right reason.
Eye-Catching Creative
Bold visuals and scroll-stopping videos are designed to grab attention, generate clicks, and boost conversions. With strategic design, your ads look great and drive the right actions.
Ad Copy That Sells
Tailored persuasive ad copy that hooks your audience and gets them to take action. Words matter, and these ones are designed to convert.
Campaign Setup & Management
No more stressing over the details. Every campaign is set up for success and optimized daily, so your ads always perform at their best without lifting a finger.
Smart Budgeting
Maximize every dollar by focusing ad spend where it works best. Scale up what’s working, pull back on what’s not; ensuring an efficient, ROI-driven approach to budgeting.
A/B Testing & Data-Driven Adjustments
Constant testing means better results. We find the best-performing ads, retarget potential customers who didn’t convert the first time, and adjust based on real-time data for continuous improvement.
No Two Platforms Are the Same
When it comes to social media advertising, every platform plays by its own rules. To really get the most out of your ad spend, you need a tailored approach for each one. Here’s how we maximize impact on Facebook (Meta), Instagram, LinkedIn, and beyond.
Facebook (Meta)
With 2.89 billion monthly active users, Facebook remains one of the most powerful tools for reaching a broad audience. As a Meta ads agency, we leverage Meta’s advanced targeting options to zero in on users by age, location, interests, behaviors, and even life events.
Instagram is where brands come to life through visual storytelling. With over 80% of users discovering new services and brands on the platform, Instagram’s visually-driven format allows service-based businesses to highlight their expertise, share client success stories, and build genuine connections with potential clients.
This is a B2B targeting powerhouse. If your goal is to connect with decision-makers, LinkedIn is the ultimate platform. With 4 out of 5 LinkedIn users involved in business decisions, it’s perfect for service-based businesses looking to target professionals who need your expertise.
Though we specialize in Meta, Instagram, and LinkedIn ads, if you’re looking to run ads on another platform, we’ve got you covered! We’ll help you navigate the right platform for your audience. Every social media channel offers unique opportunities, and we’re here to ensure your brand is positioned perfectly.
Google Ads & Meta Partners:
What It Means for You
As certified Google Ads and Meta Partners, we meet the highest standards in digital advertising. This means you get access to the latest tools, insider knowledge, and expert management ensuring your campaigns are optimized to deliver real results.
A Proven Process for Social Media Advertising
Want social ads that don’t just show up but deliver results? Here’s the playbook our paid social agency follows for standout social media ads:
Define Your Goals
First things first, what do you want to achieve? Whether it’s more people to your website, leads, or brand visibility, setting clear, measurable goals lays the foundation for success. Short-term or long-term, we’ll make sure your targets are defined and realistic.
Research & Audience Insights
Understanding your audience is key to a successful campaign. By analyzing demographics, behaviors, and interests, we identify who your ideal customers are and how to reach them. This ensures your ads are laser-focused on the people who are most likely to engage and convert.
Tailored Ad Strategy
Forget cookie-cutter solutions. Your business is unique, and so is your audience. Based on audience insights, we develop a custom strategy that’s built for your business. Every dollar is optimized to target the right people with the right message for maximum impact.
Execute & Optimize
The fun part: launching your ads! Engaging visuals? Check. Compelling copy? You got it. But we’re not just hitting launch and walking away. We actively manage your ads to ensure they’re performing at their best and driving the results you need.
Track Performance
Once your ad campaign wraps up, you’ll receive a detailed report showing what worked, what didn’t, and where adjustments were made. This gives you clear insights into how well your ads performed and helps guide future campaigns to ensure even better results.
FAQs: Working with a Paid Social Agency
Answers to your top questions
How long should I run my social media ad campaign?
It depends on your goals! Short campaigns (1-2 weeks) are perfect for quick promotions, while longer ones (1-3 months) help build awareness and nurture leads. The key is consistency; we’ll help you strike the right balance!
Can I run ads on more than one platform?
Absolutely! We can run your ads on Facebook, Instagram, LinkedIn, or wherever your audience hangs out. Each platform has unique strengths and audiences, and we’ll make sure your ads fit right in.
How much should I budget for paid social ads?
It depends on your goals, audience, and industry. But don’t worry, we’re pros at stretching your budget to get the best results!
How long does it take to see results from social ads?
Social ads can start delivering results pretty quickly, sometimes within days! The best results come from ongoing optimization and fine-tuning over a few weeks. Patience pays off, but you’ll see those clicks and conversions rolling in before you know it.
Why do I need an agency to manage my ads? Can’t I just do it myself?
You could, but between figuring out targeting, budgeting, creative, and optimization, it can get complicated fast. We take care of all the moving parts so your ads work, and you get more time to focus on your business!
How much do Instagram ads cost?
Instagram ad costs can vary depending on your audience, goals, and competition, but on average, businesses spend between $0.70 and $1 per click. The great part? You control the budget. Whether you want to spend $50 or $5,000, we’ll ensure every dollar works its hardest.
Should I just boost a post?
NO! Boosting a post is not the same as a genuine Ad. A boosted post will appear in front of anyone available. This could mean that they have no interest in your product or service. We highly recommend creating targeted ads to make sure your money goes to good use.
Resources & Related Services
Important resources and other services related to social media advertising:
Social Media Marketing
Social media is not just about posting photos and videos online; it’s about leveraging these platforms to build brand awareness, engage with customers, and drive growth. However, many businesses face challenges such as a lack of time to manage accounts, posting poor-quality content, and missing a strategic approach.
Content Marketing
Every piece of content must offer value to the audience, whether through education or solving a problem. With this in mind, your content strategy must be tailored to a specific target audience, defined by demographics, interests, or needs.
Inbound Marketing
Do you need help creating content and managing campaigns? Our team is equipped to help you create high-quality content that converts for email marketing, social media, and blog campaigns. Save time and create more content with our content team, automate more customer communication and follow-ups, and generate more sales-qualified leads.
Brand Design
Ready to build a new brand or need to update your existing brand? Our brand team will work with you to create a clear brand identity that attracts your target customer with clear messaging and modern design. Lasso Up offers design and copywriting services that will bring your brand to life.
Lasso Up is dedicated to creating a positive customer experience as we work together to design your new social media advertising strategy. If you have any questions about our paid social agency, contact us today.
Where We Serve Social Media Marketing Clients
Serving Clients in Missouri, Florida, Connecticut, Colorado, and Beyond!
At Lasso Up, we specialize in serving clients across Missouri, Florida, Connecticut, and Colorado. But don’t let geography limit you—our expertise knows no bounds. We’re ready to saddle up and tackle your marketing needs anywhere in the U.S.
