When you decide to take on the world-wide-web and elevate your business to the next level, the first thing you are going to need is a website.
Many website designers simply turn out the same style of design over and over again. A website shouldn’t be just another cookie-cutter styled template. A website is the face of your business and your global presence available 24/7. Both the content and aesthetics of website designs should be well thought out and reflect your business in a professional and positive light.
Keeping your website visitors top of mind
The most important consideration when planning aesthetics of website design is to keep the end-user in mind. If your designer doesn’t discuss your audience, it is a big red flag. He should ask good questions and conduct relevant research. Who are your customers? What do they need? How will you solve their problem? How will the graphics, images and colors make them feel? Where will their eyes travel through your website design? How will the flow of the design make for an easy and intuitive experience? These are all key considerations a website designer should discuss in order to develop a website design that converts traffic to on and offline business.
Using color in website design
Another thing to consider is the color scheme for your website design. If you sell baby accessories, obviously you don’t want the overlaying color scheme of your website to be red and black. Certain colors inspire certain feelings in people. Wouldn’t white, light blues and pinks be a much better choice for this website design? These colors appeal to women and put people in a relaxed mood. They are associated with babies. Red and black represent action, speed, adventure, and technology – probably better suited for a website about motorcycles, sound systems, speed boats or entertainment.
What kinds of imagery to choose
Your choice of images plays an important role in the aesthetics of website design. If you are a floral designer, you certainly need a lot of images that represent your work. If you are an accountant, your image choices will only serve to break up your text and make the copy less monotonous. Be careful with your image choices. First of all, images can slow down the speed at which visitors can access your site. Secondly, your images can hold or send away visitors quickly. A doctor client recently wanted to show videotaped surgeries on the home page for a women’s health website. These details are better placed deep within a website if at all. Instead, we chose images which represented support, health and well being. The idea here was for women to see themselves healthy and to feel that there was a caring advocate behind the website with knowledge and expertise.
Understand your audience. Research your choices. Communicate with your website designer. Choose a women’s health website that understands the difference between making it “pretty” and making it work to meet business goals. These are all things that will help you develop a website that is both aesthetically pleasing and financially rewarding.
Want more information about making your redesign successful?
Explore the factors that will make your website effective, compelling and profitable! In this eBook, Principles for Website Design Success, you’ll learn:
How to start planning for your web redesign project;
How to develop a strategy that will produce the results you expect;
What it takes to make your website investment pay off; and
How to balance design, content writing, SEO and technical performance.
About Lasso Up, Digital Marketing Agency
Lasso Up opened its doors with a mission to help companies leverage the web in order to communicate their brand value, attract new customers and grow their businesses through digital marketing strategies and technologies. The perfect mix of art and science, our teams are customized based on client needs and are made up of only senior-level professionals – no interns, junior account execs or offshore resources. The synergy is created by combining the talents of certified marketing strategists, branding and interactive designers, technology gurus, SEO specialists and content writers with your team of experts to deliver ROI via long term partnerships.
By leveraging our top level resources and diverse skillsets, we provide tremendous value to organizations by acting as an extension to your team to achieve the goals you define as success.