CASE STUDY

From Word of Mouth to a Consistent Lead Pipeline in 90 Days

Location
Northwest DC, Maryland, Virginia

Industry
Construction / Home Remodeling

Their Story

Hopkins & Porter has been building and remodeling homes in the Washington, DC metro area since 1977. Despite nearly five decades of craftsmanship, they had no digital presence, no lead generation system, and were relying entirely on word of mouth to grow. They came to Lasso Up ready to change that.

Result Highlight:

13 qualified leads generated in their first full quarter after launch (previously 0)

What it means:

Hopkins & Porter had no digital presence, no pipeline, and no system to generate leads. In one quarter, that changed. 13 qualified homeowners reached out, ready to talk projects.

Challenge

Hopkins & Porter came in with no website, no rankings, no paid strategy, and a brand that no longer reflected the quality of their work. The root problem was simple: there was no system to generate leads.

Zero Digital Presence: Homeowners had no way to find them.
Outdated Brand: Their branding didn’t match the caliber of their work.
No Lead Generation System: 100% of new business came from referrals. That’s not a growth system. That’s a vulnerability.
Highly Competitive Market: Established firms owned the key local search terms. Breaking in required a focused strategy.

0 Leads to 13 Qualified Prospects in One Quarter

Solution

Lasso Up built Hopkins & Porter a full Growth Marketing Program from the ground up. Brand, website, SEO, and paid ads working together as one system, not a collection of disconnected tactics.

1. Complete Brand Rebuild: New logo and modern visual identity built to earn trust and attract premium remodeling clients.

2. Website Design & Development: A conversion-focused website with dedicated service pages and location-specific landing pages for Northwest DC, Potomac, and Bethesda.

3. SEO & Content Strategy: Targeted high-intent local terms across home additions, luxury remodeling, and whole-home renovations.

4. Paid Advertising: Google and LinkedIn campaigns targeting homeowners actively planning projects, optimized monthly to reduce cost per click and improve conversions.