Website Development
Is your website optimized for mobile, tablet, and desktop? Does it load in under two seconds? If your site isn’t meeting these standards, you could be losing potential leads. Outsourcing professional website development ensures your site is efficient, reliable, and set up to drive growth.
WordPress Custom Website Development
Creating a website is hard, we make it easy.
Website development can be a maze of technical issues and design hurdles. A WordPress website development company can take on these challenges, handling the complexities so you don’t have to. By focusing on creating a site that’s fast, user-friendly, and aligned with your goals and brand, the right team can turn your website into a powerful tool for growth.
100+
Lasso Up has built and managed over one hundred websites.
Not sure where to start with your new website?
Partner with professionals who can turn your vision into reality while you concentrate on running your business. The benefits of outsourcing to a dedicated WordPress website development agency include:
+ Fast-loading, optimized websites
+ Mobile-friendly designs for all devices
+ Integration with other business tools & systems
+ Enhanced security and performance
+ Tailored solutions that meet your needs
Is it time to update your website?
There are several reasons why you might need a website redesign. A well-timed redesign can enhance user experience, improve functionality, and keep your brand competitive. Other common reasons to update your website include:
Outdated Design
An outdated website design can make your business look behind the times, leaving a negative first impression on potential customers.
Poor User Experience (UX)
Complex navigation and cluttered layouts can frustrate users, causing low engagement and high bounce rates.
Non-Responsive Design
A non-responsive website fails to provide a good experience for mobile users and can hurt your search engine rankings.
Slow Load Times
Slow websites frustrate users and negatively impact user satisfaction and search engine performance.
Rebranding
After rebranding, your website must reflect your new identity to stay consistent with your updated brand image.
Adapting to Growth
When your business grows, refresh your website to match your new services, goals, and audience.
Outdated Technology
Websites built on outdated technology may need help with updates, security, and delivering modern functionality.
Poor SEO Performance
If your website isn’t ranking well, a redesign can fix SEO issues, improve content structure, and boost visibility.
Low Conversion Rates
A website redesign can optimize conversion rates by fixing issues like poor call-to-action placement and confusing user flows.
Not ADA Compliant
If your website isn’t ADA-compliant, it must meet accessibility standards to support diverse website users and avoid legal risks.
Website Development Case Study
Elder Law of Nashville
Learn how our Nashville Legal Service client increased acquisition and retention with the help of our custom website development services.
Custom Website Development Services
Custom-Built Solutions for a Seamless Online Experience
A professionally developed website isn’t just a pretty face online, it’s a powerful tool for growing your business. Built to boost conversions and work with the tools you rely on, a well-designed site keeps visitors hooked and evolves with your needs.
- Initial Website Audit
- Website Sitemap
- High Performance, Responsive WordPress Website
- Website Security & Maintenance
- Content Management
- Analytics and Performance
- Forms
- Website Call Tracking
- ADA Compliance
- Search Engine Optimization*
Initial Website Audit
Is your website truly working for you? An initial website audit dives deep into your site’s performance, development, and functionality to uncover areas for improvement. A thorough review highlights current issues and also crafts a strategic roadmap for enhancements, setting the stage for a more effective and optimized online presence.
Website Sitemap
A well-crafted website sitemap is the secret to unlocking a user-friendly site structure. Mapping out your site’s layout and content hierarchy provides a clear blueprint that enhances both user navigation and developer efficiency. Ensure every page is in its rightful place, streamlining the content organization and creating an easy experience for your visitors.
High Performance, Responsive WordPress Website
Say goodbye to sluggish load times and frustrating mobile experiences. A high-performance, responsive WordPress website transforms these challenges into opportunities. Fine-tuning performance and structure turn slow load times and confusing navigation into a simple, fast experience on any device.
Website Security & Maintenance
Worried about your site’s security and upkeep? A website care plan offers peace of mind with robust security measures and regular maintenance. Weekly backups guarantee you’re covered in case of emergencies, while ongoing updates to WordPress, plugins, and server components keep your site running smoothly. Learn more about our website care plan.
Content Management
Struggling with managing and updating your website content? Custom Content Management Systems (CMS) are tailored to fit your exact needs, making content updates a breeze. This approach simplifies content management and ensures your CMS scales as your business grows.
Analytics and Performance
Curious if your website is pulling its weight? Google Analytics setup offers a window into your website’s performance, tracking everything from visitor behavior to conversion rates. With these insights, data-driven decisions are made to enhance your online presence and ensure every click counts.
Forms
Create responsive forms that are customer-designed, mobile-friendly, and equipped with advanced anti-spam and security plugins. Protect your data and provide a smooth, secure experience for users, ensuring that your forms remain effective and reliable across all devices.
Website Call Tracking
Connecting calls to specific marketing channels, keywords, and ads provides clear insights into where your leads are coming from and the quality of those calls.
ADA Compliance
Ensuring ADA compliance broadens your audience and protects your business from legal risks. You create an inclusive experience for all users while aligning with the latest accessibility standards.
Read more about ADA website compliance.
Search Engine Optimization*
Want your website to stand out? Search Engine Optimization (SEO) ensures your site gets noticed by search engines and attracts more visitors. Cover all the essentials to boost your site’s visibility, from keyword research and optimized meta tags to internal linking and image alt tags.
SEO packages are customized for each client and are highly recommended for every website developed, ensuring the site doesn’t just exist—it thrives.
Learn more about our SEO Services.
*Additional service available for an additional fee
A Proven Process for Developing Your Custom WordPress Website
Website development is more than just building a site—it’s a strategic process where every detail is meticulously planned to create a powerful online presence. A thoughtful development process ensures that every aspect of your website, from design to security, works to engage visitors and support your business goals.
Saddle up, here’s the process to develop a top-notch website:
Initial Consultation & Audit
It all starts with a deep dive into your current website and business goals. We’ll identify existing issues, spot opportunities, and create a slick, user-friendly structure with a detailed sitemap.
Content & Search Engine Optimization
High-quality content is the backbone of an effective website, attracting the right audience and keeping them engaged. Our Search Engine Optimization (SEO) campaign team handles the copywriting for each page, backed by thorough keyword research and a strategic SEO plan. Every page is optimized to boost your visibility in Google search results.
Design & Development
A WordPress page builder is installed for easy updates, and the approved designs are brought to life. With custom mobile-friendly layouts and secure, responsive forms, your site will look sharp and work on any device. Don’t worry about slow load times—every aspect is optimized for speed and performance.
Advanced Optimization
Now, it’s time to fine-tune. Advanced optimizations, like image compression and database cleanup, are implemented to keep your site running fluently. This is also where rigorous testing comes in, ensuring all features work seamlessly. If something’s off, it’s fixed right away, so your site is in perfect shape for launch.
Website Launch
Ready, set, launch! We tie up all the loose ends—social media integration, analytics setup, and a full pre-launch check. When it’s go time, the site goes live with a final polish and a sitemap submission to major search engines.
Post-Launch & Maintenance
We keep an eye on things at 30, 60, and 90 days to make sure everything’s running smoothly. With complete web hosting and maintenance, your site stays in top shape, driving traffic and generating leads. Learn more about our website care plan here.
FAQs: Outsourcing Web Development
Answers to your top questions
What features and functionalities can be integrated into my website?
The sky’s the limit when it comes to features and functionalities! Here’s a taste of what can be integrated into your site:
- Custom Lead Capture Forms
- Blogging Tools
- SEO Enhancements
- Social Media Integration
- Interactive Design Elements
- Content Management System (CMS)
- Security & Anti-Spa
- PageSpeed Optimization
Is Lasso Up’s server secure?
Yes! We use a nationally recognized hosting service that provides great support and security.
Can I add a popup or new features to my website?
Yes, of course! We can create new popups, lead magnets, and the most requested features for your website. Contact our team to discuss your options today!
How many websites has Lasso Up developed?
Lasso Up has been developing websites since 1999. We have built and managed over 100 websites.
How long will it take to develop my website?
The timeline for your website’s grand debut can vary. Typically, expect a stunning new site in 3-4 months. The exact timing depends on how complex the site is and how quickly we can gather your feedback. We’ll keep you in the loop every step of the way so you’re never left wondering.
Will my website be mobile-friendly and responsive?
Absolutely! Your website will be as smooth and sleek on mobile devices as it is on desktops.
Do you offer ongoing maintenance and support?
You bet! Our Website Care Plan has you covered with ongoing maintenance and support. We’re here to make sure everything runs smoothly, handle updates, and fix any issues that pop up. Check out our website care plan for all the details on how we keep your site in tip-top shape.
What happens if my website goes down?
We are available by phone from 9 to 5 EST. If your website has an issue, we will respond within 24 hours with a solution. We use industrial servers from Liquid Web, which are trusted by thousands of businesses around the world.
Does my website need to be ADA-compliant?
Yes, your website should be ADA-compliant to ensure accessibility for all users and to protect your business from legal issues.
Resources & Related Services
Important resources and other services related to website development:
Website Design
Your website is your digital storefront. Whether you want to sell your products and services online or just build an educational website, Lasso Up can design it. Do you have a website, but it needs a facelift? We can make it pop with a website redesign. We design effective websites that are responsive on desktop, tablet, and mobile.
Website Care Plan
Ensure your WordPress website is secure and operating correctly to provide an excellent customer experience. Lasso Up’s website care plan provides the website maintenance required to keep your website’s technology up-to-date and your website online.
Search Engine Optimization
Lasso up’s SEO services provide a clear plan to climb search results for small, local, medium, and large enterprise businesses. Rank higher in Google search results, attract qualified visitors, grow your organic website traffic and convert more visitors into leads.
Brand Design
Ready to build a new brand or need to update your existing brand? Our brand team will work with you to create a clear brand identity that attracts your target customer with clear messaging and modern design. Lasso Up offers design and copywriting services that will bring your brand to life.
Lasso Up is dedicated to creating a positive customer experience as we work together to design and develop your website. If you have any questions about our website development process, contact us today.
Where We Serve Website Development Clients
Serving Clients in Missouri, Florida, Connecticut, Colorado, and Beyond!
At Lasso Up, we specialize in serving clients across Missouri, Florida, Connecticut, and Colorado. But don’t let geography limit you—our expertise knows no bounds. We’re ready to saddle up and tackle your marketing needs anywhere in the U.S.
