Nick Covert, VP of Business Development, Lasso Up

Nick Covert

VP, Business Development

Location: St. Louis, MO

Let us all be the leaders we wish we had.

Nick builds deals the way he once built client results — with strategy first, so growth actually sticks.

What Nick Covert Does at Lasso Up

Nick leads business development at Lasso Up. He handles outbound sales, manages sales development, occasionally helps with an acquisition, and builds strategic partnerships that help the agency grow. His focus is on keeping the pipeline full and making sure every client feels supported from their very first conversation.

He works with people in many different fields, from construction to healthcare. Nick helps close new business and partners with the Customer Success team to ensure the original strategy is creating the right outcomes. He tracks progress and makes sure we have a clear understanding of which leads are the best fit.

His goal is simple. He focuses on the results that help our clients grow, knowing that our own success will follow.

Building Lasso Up since 2016

300+

clients served

$2.2M

in client sales from a $60K investment

15+

years in digital marketing

4.7

from 31+ Google reviews

Top 5 Skills

  1. Marketing Strategy
  2. Business Consulting
  3. Sales Management
  4. Gap Selling
  5. Negotiation & Closing
  6. Business Acquisition Evaluation

Off the Clock

Family time

Watching his kids learn something new, try a new food, or pick up a new sport – that’s the good stuff.

Date nights with Kelly

Non-negotiable, no matter how full the week gets.

Traveling

Always mapping out the next trip.

Hockey, on both sides

Still plays, and coaches too.

Golf and cocktails with friends

A round of golf, or shaking up something new behind the bar for the group.

How to Contact Nick Covert

If you want to talk about growing your business, marketing strategy or AI implementation, pick a time.

Connect on LinkedIn

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