Nick Covert, VP of Business Development, Lasso Up

Nick Covert

VP, Business Development

Location: St. Louis, MO

The time to have the map is before you enter the woods

Nick builds deals the way he once built client results - strategy first, so growth actually sticks.

What Nick Covert Does at Lasso Up

Nick leads business development at Lasso Up. He handles outbound sales, manages sales development, occasionally helps with an acquisition, and builds strategic partnerships that help the agency grow. His focus is on keeping the pipeline full and making sure every client feels supported from their very first conversation.

He works with business owners and leaders in many different fields, from construction to healthcare to discover what their root issues and goals are so we can create the most impactful strategy. Nick helps close new business and partners with the Customer Success team to ensure our strategy is creating the right outcome for our new clients to ensure long-lasting partnerships

His goal is simple. He focuses on the results that help our clients grow, knowing that our own success will follow.

Building Lasso Up since 2016

300+

clients served

$2.2M

in client sales from a $60K investment

15+

years in digital marketing

4.7

from 31+ Google reviews

Top 5 Skills

  1. Marketing Strategy
  2. Business Consulting
  3. Sales Management
  4. Gap Selling
  5. Negotiation & Closing
  6. Business Acquisition Evaluation

Off the Clock

Family time

Watching his kids learn something new, try a new food, or pick up a new sport – that’s the good stuff.

Date nights with Kelly

Non-negotiable, no matter how full the week gets.

Traveling

Always mapping out the next trip.

Hockey, on both sides

Still plays, and coaches too.

Golf and cocktails with friends

A round of golf, or shaking up something new behind the bar for the group.

How to Contact Nick Covert

If you want to talk about growing your business, marketing strategy or AI implementation, pick a time.

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