Social Media Marketing
Seventy-eight percent of small businesses attract new customers through social media. If you are not utilizing social media for your business, you’re most likely missing out on new leads and customers. Professional social media marketing services are designed to help you tap into this powerful resource and drive growth.
Social Media Marketing Services
Addressing Your Social Media Marketing Challenges
Social media is not just about posting photos and videos online; it’s about leveraging these platforms to build brand awareness, engage with customers, and drive growth. However, many businesses face challenges such as a lack of time to manage accounts, posting poor-quality content, and missing a strategic approach.
To maximize the benefits of social media, your content must reach the right audience with the right message. Achieving this requires a strategic plan that aligns with your business goals and audience needs.
32%
Businesses utilizing social media enjoy a 32% increase in revenue compared to those who don’t.
Overwhelmed by Social Media?
Let us help. We understand the frustration of keeping up with constant social media changes while also running a business. Alleviate stress and optimize your social media presence through professional services. The benefits of partnering with a dedicated social media marketing agency include:
+ High-quality, engaging content
+ Audience growth & increased user interaction
+ Boosted brand awareness
+ Increased website traffic and conversions
+ Save time & money without having to hire an in-house manager
Social Media Case Study
Schneider Building Group
Discover how a strategic social media marketing strategy transformed a St. Louis home building company’s social presence, boosting engagement by 540% on Facebook and 3900% on LinkedIn.
Comprehensive Social Media Marketing Services
Attract more followers, build stronger connections, and increase website traffic
- Account Management
- Strategy Development
- Graphic Design & Copywriting
- Scheduling & Publishing
- Paid Ads*
- Instagram Growth*
Account Management
Managing social media while running a business can be a lot to handle. From creating content and crisis management to keeping up with the latest trends, everything is taken care of so your accounts stay lively and on point. This takes the stress out of social media management, letting you focus on what matters while still enjoying a vibrant, effective online presence.
Strategy Development
Posting on social media without a plan is like fishing with no bait—lots of effort with little to show for it. To make an impact, your social media needs a solid strategy, from setting clear goals and knowing your audience to staying on-brand and keeping up with trends.
By analyzing your current social presence, growth opportunities are spotted, and a tailored plan is put together that fits your business goals and audience needs. This way, your brand stands out, engages your followers, and gets real results.
Graphic Design & Copywriting
With the expertise of social media professionals, you get a streamlined process that takes the stress out of content creation. We handle the entire design and copywriting process, crafting stunning visuals and engaging text that makes your brand shine. From eye-catching graphics that captivate your audience to copy that drives engagement and action, your social media efforts are ensured to be worthwhile.
Scheduling & Publishing
Every month, a content calendar is put together with careful research and strategy, making sure every post is well-planned. There’s plenty of time built in for any tweaks or changes you might want. Once everything is approved, posts are scheduled and published automatically, so there’s less hassle and more time for you. This way, keeping a consistent presence, optimizing content for each platform, and tracking performance are all done with ease.
Paid Ads*
Ready to supercharge your social posts? With Facebook, Instagram, and LinkedIn advertising services, every step is covered to enhance your post performance through targeted ads. These ads are customized to reach the right audience, ensuring more visibility and faster results. Plus, with A/B testing, campaigns are optimized for maximum engagement and ROI. Expect to see improved brand awareness and increased page traffic, keeping your brand prominent and driving real results.
Instagram Growth*
Looking to give your Instagram a real boost? Gain genuine, AI-targeted followers—no bots or fakes—on your business account. A growing follower count enhances your brand’s credibility, makes your business stand out, and builds trust. This ultimately drives more traffic to your site and creates a loyal community around your brand.
*Additional services available for an additional fee
A Proven Process for Effective Social Media Marketing
Social media can feel like a wild ride, but having a solid game plan makes all the difference. This proven, effective timeline and process ensures that your social media presence makes a significant impact.
Week 1-2
DISCOVER
Understand your business and social media goals
Deliverables: Consultation and Questionnaire
Week 3
PLAN
Create a plan with objectives, strategy, and timing
Deliverables: Social Media Strategy, Content Calendar
Week 4
BUILD
Design and upload high-quality content relevant to your brand and goals
Deliverables: Content Creation, Scheduling
Week 6+
GROW
To accelerate growth, we monitor your posts all month long and make adjustments accordingly
Deliverable: Analytics Report
Proven Success with Results-Driven Social Media Services
The results speak for themselves.
%
increase in Facebook engagement for a St. Louis Custom Home Builder
%
increase in followers for a Connecticut Marble & Quartzite Supplier
%
increase in website link clicks for a South Florida Med Spa
FAQs: Social Media Marketing Services
Answers to your top questions
How often would I receive reports on my social media performance?
Depending on your preference and monthly retainer, we will schedule monthly or quarterly check-ins/progress meetings in which we will discuss your analytics and ensure success.
Do you offer engagement or growth opportunities?
Sure do! We offer services such as social media engagement, DM moderation, and opportunities for Instagram follower growth. Please note that these services are available at an additional cost.
Can I still post on my social media accounts?
Of course! This is your social media account, you have full freedom to contribute and add any information you’d like your followers to know at any time.
Does Lasso Up create video content?
YES! We can create video content using images, video, and any other footage you send over.
What metrics should I be tracking?
Depends on your business and goals. The most common metrics to track are impressions, engagement, and growth. Some pages have small followings with dedicated fans and others have huge followings with very minimal engagement. Tailoring your metrics to your specific situation will give you the best insights.
How much should I spend on Facebook Advertising?
This depends on your budget, but we recommend somewhere between $1000-$5000 per year.
Should I plan my posts ahead of time?
Absolutely. Thinking of the long-term strategy is the key to social media success. Don’t worry, we take care of this for you.
Should I boost a post?
NO! Boosting a post is not the same as a Facebook Ad. A boosted post will appear in front of anyone available. This could mean that they have no interest in your product or service. We highly recommend creating a targeted Facebook ad to make sure your money goes to good use.
Resources & Related Services
Important resources and other services related to email marketing:
Brand Design
Ready to build a new brand or need to update your existing brand? Our brand team will work with you to create a clear brand identity that attracts your target customer with clear messaging and modern design. Lasso Up offers design and copywriting services that will bring your brand to life.
Website Design
Your website is your digital storefront. Whether you want to sell your products and services online or just build an educational website, Lasso Up can design it. Do you have a website, but it needs a facelift? We can make it pop with a website redesign. We design effective websites that are responsive on desktop, tablet, and mobile.
Inbound Marketing
Do you need help creating content and managing campaigns? Our team is equipped to help you create high-quality content that converts for email marketing, social media, and blog campaigns. Save time and create more content with our content team, automate more customer communication and follow-ups, and generate more sales-qualified leads.
Lead Generation
Are you looking for a way to grow your business faster and generate a higher volume of leads? Lasso Up’s lead generation services include paid ad campaign management for Google, LinkedIn, Facebook, and Instagram ads. Our team is equipped to optimize existing ad campaigns, reduce your cost per conversion, and allow you to turn up or down the volume of incoming leads.
Where We Serve Social Media Marketing Clients
Serving Clients in Missouri, Florida, Connecticut, Colorado, and Beyond!
At Lasso Up, we specialize in serving clients across Missouri, Florida, Connecticut, and Colorado. But don’t let geography limit you—our expertise knows no bounds. We’re ready to saddle up and tackle your marketing needs anywhere in the U.S.
